Brand awareness vs. product specific advertising
February, 2 2021
Should you run a campaign to increase brand awareness, or should your marketing focus on the products you actually sell? We dig into the advantages...
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Our key takeaways from Web Summit 2020 [PART 2]
January, 28 2021
What are our key takeaways from Web Summit 2020 and what does it mean for your business?
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Our top 5 marketing articles of 2020 [plus trends for 2021]
January, 25 2021
2020 was a roller coaster ride if ever there was one. Marketers had to navigate their way through uncharted territory - trying to remain relevant,...
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3 trends from Web Summit 2020 you can implement right now
December, 15 2020
If you're wanting to achieve your business goals, here's three key insights from Web Summit 2020 that you can implement as part of your marketing,...
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The benefits of gamification in marketing
November, 19 2020
Most businesses need creative marketing to get a message across to their target markets, but how can gamification assist in reaching more consumers...
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2020 and beyond: marketing predictions post COVID-19
November, 12 2020
The tectonic plates are shifting under our feet, but what world are we left with? The Penquin team makes some educated guesses about the future of...
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