The long and the short of it
October, 24 2021
Brand building undeniably results in long-term gains for brands and products alike, and marketers should consider reinvesting in brand awareness like...
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The importance of data mining
October, 20 2021
Social media is undoubtedly a big contributor to big data, but what can marketers do with the information they get from social media platforms and...
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Can you work on a brand you don't love?
September, 7 2021
It’s crucial for marketers to build brands they love, but is this always possible, and what do you do if you need to work on a brand you don’t...
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How to tell if you need a full-service or specialist marketing agency
August, 25 2021
There are many marketing agencies in South Africa. But, should you choose an integrated marketing agency or specialist agency to suit your overall...
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When does your comfort zone impede your growth
August, 17 2021
We often find it hard to step out of our “comfort zones” and enter our “growth zone”. Our Client Service Account Director, Michele Rogers takes you...
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Why your staff doesn't share your company’s social media content
July, 27 2021
Your social media department works hard to establish your company’s presence online, but it’s all in vain if nobody shares your content.
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