The benefits of gamification in marketing
November, 19 2020
Most businesses need creative marketing to get a message across to their target markets, but how can gamification assist in reaching more...
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2020 and beyond: marketing predictions post COVID-19
November, 12 2020
The tectonic plates are shifting under our feet, but what world are we left with? The Penquin team makes some educated guesses about the future...
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Shifting to hybrid events for a festive end to 2020
October, 30 2020
Virtual events became “the new normal” in 2020. We navigated through the COVID storm and learned a lot of lessons along the way. While live events...
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Should your brand participate in Black Friday in 2020?
October, 22 2020
COVID and South Africa’s downgrade to junk status has placed a lot of strain on the local and global economy. With marketing budgets being...
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Always-on vs. campaign-based marketing during uncertain times
September, 23 2020
How do you approach your marketing strategy – especially during tough economic times? Do you believe it’s best to have something always ticking...
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How Penquin continues to improve my marketing
September, 3 2020
What are the benefits of outsourcing your marketing efforts? I’ve worked with Penquin for many years, but they pulled out all the stops when...
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