What makes a good brand manager?
June, 17 2021
There are a few things that separate a decent brand manager and marketer from a dismal one. Pernod Ricard, one of the largest producers of...
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Digital essentials: Your social media starter kit for SMEs
May, 25 2021
SMEs have a tough time as it is: the economic hardships of lockdown forced almost half of them to close down, illustrating how vulnerable they...
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[Update] Hitting that moving target: What is integrated marketing?
May, 21 2021
A good marketer recognises that to continue to grow long term, a business needs to start building a brand. This is achieved through an integrated...
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[Update] Inbound tips to integrate and improve your traditional marketing
May, 11 2021
What is inbound marketing and what are the advantages of combining the inbound methodology with your digital and traditional marketing campaigns to...
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[Case Study] The Ertiga Launch: “All-in” marketing at its best!
April, 15 2021
Penquin worked with Suzuki South Africa to launch the all-new Ertiga in 2019, and it caused quite a stir in the South African motoring community. We...
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[Checklist] Should I add a digital marketing campaign to that?
March, 16 2021
Running a traditional marketing campaign is a lot of work, but nowadays companies have even more options to think about when it comes to digital...
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