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The daily pen.

Penquin is a full-service, independent advertising agency

We offer unique integrated marketing solutions that connect people and make them feel part of something bigger. Experiences are the soul of our creative thinking. They inspire us to tell stories that stir emotions, instil belief, and help you build long-lasting, authentic relationships with your customers.

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Our best INBOUND19 gems, marketing successes, and so much more

Posted by Ryan Nofal & Melissa Mays on November 28, 2019 at 8:12 AM

INBOUND is not just a business conference - it’s a life-changing experience. Here are some key takeaways from Ryan and Mel who attended this year’s event.

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Topics: INBOUND19

WebSummit: the highlights from our team on the ground

Posted by Panda on November 14, 2019 at 8:34 AM

WebSummit is an immersive technology conference hosted in Lisbon, Portugal and attended by thousands every year. Here’s our team’s highlights, and the best tweets, for the 2019 event.

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Topics: websummit

Understanding media strategy, media planning and media buying

Posted by James Hodgson on November 14, 2019 at 8:22 AM

Media buyers, media planners, and media strategists are all equally valuable to marketing success. We firmly believe that it takes a strong framework and a good strategy to make an organisation’s marketing amazing. This is only possible with a strong team of experienced and skilled people.

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Topics: Strategy, Media

Beginner’s guide to ecommerce for start-ups and SMEs

Posted by Rodney Laws on October 23, 2019 at 10:57 AM
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Topics: Strategy, Marketing

How to choose the right influencers for your brand

Posted by Nicole Glover on October 17, 2019 at 11:03 AM

Influencer marketing can extend your social reach (or laser-target your message), but only if the influencer you partner with is a good fit for your brand. Here’s a few expert tips to help you find the right partners, as well as a look at six of South Africa’s top influencers.

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Topics: Media

What being an independent agency means for us

Posted by Veronica Wainstein on September 30, 2019 at 2:36 PM

Fully independent, full-service marketing agencies in South Africa are few and far between. Our independence is the fuel that drives us to provide award-winning integrated marketing campaigns.

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Topics: Marketing

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