[Update] Hitting that moving target: What is integrated marketing?

May, 21 2021 Nkaroleng Matjie

A good marketer recognises that to continue to grow long term, a business needs to start building a brand. This is achieved through an integrated...

[Update] Inbound tips to integrate and improve your traditional marketing

May, 11 2021 Nicole Glover

What is inbound marketing and what are the advantages of combining the inbound methodology with your digital and traditional marketing campaigns...

[Case Study] The Ertiga Launch: “All-in” marketing at its best!

April, 15 2021 Veronica Wainstein

Penquin worked with Suzuki South Africa to launch the all-new Ertiga in 2019, and it caused quite a stir in the South African motoring community....

[Checklist] Should I add a digital marketing campaign to that?

March, 16 2021 Nicole Glover

Running a traditional marketing campaign is a lot of work, but nowadays companies have even more options to think about when it comes to digital...

5 marketing tips from the Assegai Young Direct Marketer of the Year 2020

February, 23 2021 Nicole Glover

An integrated marketing approach not only means establishing relationships with your clients but also building long-lasting partnerships of trust...

Brand awareness vs. product specific advertising

February, 2 2021 Tshiamo Tana

Should you run a campaign to increase brand awareness, or should your marketing focus on the products you actually sell? We dig into the...

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