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The daily pen.

Penquin is a full-service, independent advertising agency

We offer unique integrated marketing solutions that connect people and make them feel part of something bigger. Experiences are the soul of our creative thinking. They inspire us to tell stories that stir emotions, instil belief, and help you build long-lasting, authentic relationships with your customers.

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Outsource vs in-house marketing agencies: which is best? [INFOGRAPHIC]

Posted by Veronica Wainstein on March 19, 2020 at 9:52 AM

Will an outsourced or in-sourced marketing solution help your business hit its targets? We examine the competency, capacity, and costs of these two options.

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Topics: Strategy

7 Key takeaways from Web Summit

Posted by Panda on February 20, 2020 at 8:22 AM

Three of Penquin’s team members headed to Lisbon to attend the most innovative tech conference in 2019. Here are 7 takeaways you can use in 2020 to improve your brand equity and marketing.

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Topics: websummit

Super Bowl 2020: Our best (and worst) ads

Posted by Panda on February 14, 2020 at 10:50 AM

Another Super Bowl has come and gone, and boy, did we enjoy analysing the (rather short) ads. Some good, some bad - here’s a list of the ads we think are worth mentioning.

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Topics: Trends

Can you trust your advertising agency with your data?

Posted by Mandy Davis on January 29, 2020 at 12:33 PM

This is no “due diligence” post - cyber security will be our biggest challenge in times to come! Make sure you can trust your agency with your data.

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Topics: Trends

How to choose the right agency for your small business

Posted by Veronica Wainstein on December 19, 2019 at 2:12 PM

Full-service marketing agencies in South Africa don’t often cater to small-to-medium enterprises. But that shouldn’t deter you from trying to find an agency that helps you with your SME’s marketing.

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Topics: Strategy

10 of our favourite South African handcrafted businesses

Posted by Veronica Wainstein on December 5, 2019 at 5:47 PM

From craft beer to beauty products, South Africa is home to many small artisanal businesses. Here’s a round up of some of our favourites - and why you should work with an independent, ‘artisanal’ agency too!

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Topics: Trends

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