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The Daily Pen
Understanding media strategy and why it matters
What is a brand strategy?
The integrated marketing mix: translating the 4 P's into the 4 C's
A brief is a process, not a product! Understand your briefing...
Marketing trends: prepare yourself for 2019
Where are we headed? The future of technology
Looking back on 2018: we soared higher than ever before.
Dear media owners: the cost of products vs. the cost of media
Why you can’t create award winning campaigns in silos
How to sell more without spamming your customers
What to expect from a comm strat
Why problem-centric selling is one of the most important things...
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