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The daily pen.

Penquin is a full-service, independent advertising agency

We offer unique integrated marketing solutions that connect people and make them feel part of something bigger. Experiences are the soul of our creative thinking. They inspire us to tell stories that stir emotions, instil belief, and help you build long-lasting, authentic relationships with your customers.

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How the marketing manager role has changed (and how you can still wow people)

Posted by Veronica Wainstein on May 21, 2020 at 9:30 AM

The role of the marketing manager has changed considerably in 2020. How can you continue to deliver outstanding results for your business during a recession and beyond?

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Topics: Strategy, Creative, Media, Marketing, Trends

Questions to ask your agency

Posted by Panda on April 23, 2020 at 8:38 AM

Choosing the best agency to help you with your marketing efforts can be difficult. And we’re proud you’ve taken this crucial step and are ready to consider all the factors when choosing a digital marketing, media, social media, creative, and inbound marketing agency to suit your needs.

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Topics: Strategy, Creative, Media, Marketing

Quick wins: what are they, why you need them, and when you don’t

Posted by Veronica Wainstein on April 16, 2020 at 8:04 AM

Quick wins are great to boost morale but they can be a hindrance to  your business growth - here’s how to tell when to strive for a quick win and when to play the long game instead.

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Topics: Strategy, Marketing

Outsource vs in-house marketing agencies: which is best? [INFOGRAPHIC]

Posted by Veronica Wainstein on March 19, 2020 at 9:52 AM

Will an outsourced or in-sourced marketing solution help your business hit its targets? We examine the competency, capacity, and costs of these two options.

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Topics: Strategy

7 Key takeaways from Web Summit

Posted by Panda on February 20, 2020 at 8:22 AM

Three of Penquin’s team members headed to Lisbon to attend the most innovative tech conference in 2019. Here are 7 takeaways you can use in 2020 to improve your brand equity and marketing.

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Topics: websummit

Super Bowl 2020: Our best (and worst) ads

Posted by Panda on February 14, 2020 at 10:50 AM

Another Super Bowl has come and gone, and boy, did we enjoy analysing the (rather short) ads. Some good, some bad - here’s a list of the ads we think are worth mentioning.

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Topics: Trends

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