The Daily Pen

Understanding media strategy and why it matters

What is a brand strategy?

The integrated marketing mix: translating the 4 P's into the 4 C's

A brief is a process, not a product! Understand your briefing...

Marketing trends: prepare yourself for 2019

Where are we headed?  The future of technology

Looking back on 2018: we soared higher than ever before.

Dear media owners: the cost of products vs. the cost of media

Why you can’t create award winning campaigns in silos