Penquin is a full-service, independent advertising agency

What are the benefits of outsourcing your marketing efforts? I’ve worked with Penquin for many years, but they pulled out all the stops when lockdown started in South Africa with our first-ever online car launch of the all-new Suzuki S-Presso.

With so many metrics available across various analytics tools, how do you know which ones are important for the overall ROI of your business today?

You’ve been working for months planning a magical in-person event, but the unexpected check-in of the COVID attendee has left you with big decisions – do you cancel your event or pivot into the virtual world of eventing?

Need to improve your marketing ROI? Here are 5 quick win strategies marketers can use to ensure you deliver the best possible results without breaking the bank.

Move over Millennials, Generation Z is set to take over.

The generation buzzword for the longest time has been the all-too-familiar ‘Millennial’ - you know the ones who are brash, narcissistic, and entitled? Or so the cliché goes. But we cannot forget the new spending force, Generation Z, that’s about to take the world by storm.

Working from home can sometimes be a real challenge, especially if you need to brainstorm ideas with your creative team and crave face-to-face interaction to improve your creativity levels. On the other hand, creativity can be found in simple things.