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The daily pen.

Penquin is a full-service, independent advertising agency

We offer unique integrated marketing solutions that connect people and make them feel part of something bigger. Experiences are the soul of our creative thinking. They inspire us to tell stories that stir emotions, instil belief, and help you build long-lasting, authentic relationships with your customers.

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5 marketing tips from the Assegai Young Direct Marketer of the Year 2020

Posted by Nicole Glover on February 23, 2021 at 10:09 AM

An integrated marketing approach not only means establishing relationships with your clients but also building long-lasting partnerships of trust and respect.

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Topics: Strategy, Marketing

Brand awareness vs. product specific advertising

Posted by Tshiamo Tana on February 2, 2021 at 2:43 PM

Should you run a campaign to increase brand awareness, or should your marketing focus on the products you actually sell? We dig into the advantages and disadvantages of both.

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Topics: Strategy

Our key takeaways from Web Summit 2020 [PART 2]

Posted by Hannes Joubert on January 28, 2021 at 9:34 AM

What are our key takeaways from Web Summit 2020 and what does it mean for your business?

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Topics: Trends

Our top 5 marketing articles of 2020 [plus trends for 2021]

Posted by Veronica Wainstein on January 25, 2021 at 4:57 PM

2020 was a roller coaster ride if ever there was one. Marketers had to navigate their way through uncharted territory - trying to remain relevant, relatable and helpful amidst the COVID-19 pandemic. In light of this, we’re looking back at our top five marketing articles from last year and sharing a few key trends to look out for in 2021.

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Topics: Trends

3 trends from Web Summit 2020 you can implement right now

Posted by Melissa Mays on December 15, 2020 at 8:06 AM

If you're wanting to achieve your business goals, here's three key insights from Web Summit 2020 that you can implement as part of your marketing, sales and customer service strategy.

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Topics: websummit, Trends

The benefits of gamification in marketing

Posted by Nicole Glover on November 19, 2020 at 9:45 AM

Most businesses need creative marketing to get a message across to their target markets, but how can gamification assist in reaching more consumers through connected devices nowadays? We look at gamification and why it’s an effective marketing tool.

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Topics: Strategy

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