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If you're wanting to achieve your business goals, here's three key insights from Web Summit 2020 that you can implement as part of your marketing, sales and customer service strategy.

Most businesses need creative marketing to get a message across to their target markets, but how can gamification assist in reaching more consumers through connected devices nowadays? We look at gamification and why it’s an effective marketing tool.

The tectonic plates are shifting under our feet, but what world are we left with? The Penquin team makes some educated guesses about the future of marketing strategy and advertising your product or service post the COVID-19 pandemic. 

Virtual events became “the new normal” in 2020. We navigated through the COVID storm and learned a lot of lessons along the way. While live events are hugely missed by many in the event industry, virtual events definitely have their benefits - but what about enjoying the best of both worlds by opting for a hybrid event?

COVID and South Africa’s downgrade to junk status has placed a lot of strain on the local and global economy. With marketing budgets being subsequently cut, is it still necessary for brands to participate in Black Friday this year?

How do you approach your marketing strategy – especially during tough economic times? Do you believe it’s best to have something always ticking away in the background (always-on), or should you put all your time and budget into shorter projects (campaign-based approach) in times of uncertainty?