When Suzuki Auto, Motorcycle and Marine merged to form one entity in SA, there was a need to inform the public of all Suzuki offerings. Suzuki requested that we showcase the full Suzuki product range, the Suzuki capacity, and the attitude of those who own Suzukis.
Penquin’s understanding was that many customers only know Suzuki as a motorcycle brand, and we needed to expand on that by informing potentials buyers about the great range of cars and boat engines that are also available.
We used the passion of Suzuki owners to bring the three product sets together in one commercial, showing the true value of the Suzuki Brand.
