Sandra Palmer

Find me on:

Recent Posts

PPC 101 (the pay per click beginner’s guide)

Posted by Sandra Palmer on February 23, 2017 at 10:00 AM

If you’re new to PPC advertising and don’t know where to begin, bookmark this blog post. 

Approaching your first pay per click (PPC) campaign may feel like a daunting task, but I’ve put together a crash course on how and why PPC can add value to your marketing efforts.

I’ll be referring to Google AdWords, my primary PPC tool, as an example in this post, since Google takes up over 90% of the search engine market share. There are, however, many other platforms (both search engines and social media) which can be used for PPC advertising, and its basic theory can be applied across all the various platforms.

Read More

Ego measurements vs real measurements

Posted by Sandra Palmer on January 23, 2017 at 3:00 PM

The success of a digital campaign can only truly be determined with real measurements in place. With the amount of data available on digital platforms, how can you determine which considerations are true reflections of our efforts, and which ones tell us nothing?

Read More

Is print advertising still worth it?

Posted by Sandra Palmer on December 26, 2016 at 12:00 AM

Social media and digital have completely taken over the way in which people consume media (and advertising). Because of this, advertisers have naturally migrated to where consumption is mostly taking place, but are we forgetting the traditional way of communicating in print advertising?

Read More

Why you should care about native advertising

Posted by Sandra Palmer on December 19, 2016 at 9:00 AM

Imagine readers consuming your adverts with the same enthusiasm as articles and other content - that’s the idea behind this new thing called native advertising.

Read More

The Dying Art of the Press Release

Posted by Sandra Palmer on October 27, 2016 at 8:00 AM

Is your press release not getting the traction you hoped? Here’s how to write one in the digital age.

People don’t consume information like they used to, and Public Relations (PR) needs to catch up.

Like pretty much everything else, PR has gone through a massive transition since the advent and popularity of digital. Before, press releases meant that a long-winded piece of writing was sent out to the masses, encapsulating the ‘spray and pray’ approach. Very often these were accompanied by a press conference and events to promote whatever the business was boasting about at the time.

Read More

Having it all: mom and marketer

Posted by Sandra Palmer on October 6, 2016 at 8:00 AM

For years, women have struggled with juggling family responsibilities and high power jobs. But is having a family, taking care of household chores, spending time with the hubby and pursuing a professional career (“having it all”) a realistically attainable goal? It’s a question every working mother asks herself and a question Sheryl Sandberg, the COO of Facebook and author of Lean In: Women, Work and the Will to Lead, tries to answer.

Read More

Subscribe to Email Updates

Grade your website
Consumer Journey Infographic Download Penquin
Landing Page 6 Marketing Metrics eBook In-Blog Penquin