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The daily pen.

Penquin is a full-service, independent advertising agency

We offer unique integrated marketing solutions that connect people and make them feel part of something bigger. Experiences are the soul of our creative thinking. They inspire us to tell stories that stir emotions, instil belief, and help you build long-lasting, authentic relationships with your customers.

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Lucille Moreton

Lucille Moreton
Lucille is an Inbound Marketing Consultant at Penquin. With a passion for Inbound Marketing and a personal interest in Search Engine Optimisation, she is the one to ask about SEO and how to make your online content better.
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Recent Posts

The 6 millennials you'll meet

Posted by Lucille Moreton on October 3, 2016 at 6:00 AM

What are Millennials?

Put simply, it’s the group of people who were born between 1980 and 2000 and have somehow been lumped together into the mystical category of the millennial generation.

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Topics: Creative

7 Ways to say no to your boss

Posted by Lucille Moreton on August 22, 2016 at 2:00 PM

Saying “no” to your boss can be difficult, especially when a “yes” is expected from you. Step out of your comfort zone and tell your boss to shove it (politely, of course). Chantalle Blikman, a writer and co-founder of Want2Discover, states that her boss once asked her to work on a Saturday which she politely accepted. She dreaded the idea of working that day and came up with an excuse that she forgot her dad’s “pretend birthday”. This is only one example proving that it really isn’t worth saying “yes” when you are not able to.

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Topics: Strategy

The open office is up for debate

Posted by Lucille Moreton on August 15, 2016 at 9:00 AM

Open plan offices have become so pervasive that walking into an office with cubicles or actual offices can seem unusual. Offices with doors are reserved for upper management and other decision makers. The average office worker is encouraged to make do with a 2m² space in which they are expected to stay for 8 hours a day, sitting on their chair, surrounded by at least 7 employees who are all in earshot; all trying to get their work done.

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Topics: Creative

The strategy behind customer experience

Posted by Lucille Moreton on July 6, 2016 at 12:00 PM

 

In the hunt for helpful articles on great customer experience, it’s hard to find articles that don’t have headings like this: “Deliver Outstanding Customer Experiences by Continuously Optimizing Your Workforce for Substantial ROI.”

While customer experience should focus on the actual customer, it seems that many companies view it as a gimmick and a money-maker - nothing more. While excellent customer experience should make your business more money, it is important that this is backed up with a sound strategy to deliver you the right results for the right reasons. With research showing that 60% of customers are willing to pay more for a better experience, it is a wasted opportunity to not be focusing on your customer experience.

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Topics: Strategy

6 ways Google Adwords is making mobile marketing better

Posted by Lucille Moreton on June 20, 2016 at 11:00 AM

 

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Topics: Media

Online engagement: it’s all about the user experience

Posted by Lucille Moreton on May 26, 2016 at 9:00 AM

 

You can’t ignore the Internet, and believe us, neither will your customers. From research to actually purchasing a product in the ‘offline’ world, the web is taking up a huge portion of your customer’s time and gives them an immediate first impression of your brand.

So why do people talk about customer experience and user experience as if they were different things?

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Topics: Marketing

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