Penquin worked with Suzuki South Africa to launch the all-new Ertiga in 2019, and it caused quite a stir in the South African motoring community. We look back at the launch and its results in detail.
Penquin worked with Suzuki South Africa to launch the all-new Ertiga in 2019, and it caused quite a stir in the South African motoring community. We look back at the launch and its results in detail.
Topics: Strategy
South Africa had a challenging economic year, but despite our downgrade to junk status, Suzuki's market share grew. Here’s how they did it…
Topics: Strategy
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