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The daily pen.

Penquin is a full-service, independent advertising agency

We offer unique integrated marketing solutions that connect people and make them feel part of something bigger. Experiences are the soul of our creative thinking. They inspire us to tell stories that stir emotions, instil belief, and help you build long-lasting, authentic relationships with your customers.

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Sandra Palmer

Sandra Palmer
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Recent Posts

How to set up your first PPC campaign

Posted by Sandra Palmer on May 1, 2017 at 8:00 PM
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Topics: Media

Print ads are still the most trusted form of advertising

Posted by Sandra Palmer on April 3, 2017 at 8:00 PM

If you heard that print was dead, you heard wrong. Print ads are still the most trusted form of advertising, despite the popularity of digital media.

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Topics: Media

PPC 101 (the pay per click beginner’s guide)

Posted by Sandra Palmer on February 23, 2017 at 10:00 AM

 If you’re new to PPC advertising and don’t know where to begin, bookmark this blog post. 

Approaching your first pay per click (PPC) campaign may feel like a daunting task, but I’ve put together a crash course on how and why PPC can add value to your marketing efforts.

I’ll be referring to Google AdWords, my primary PPC tool, as an example in this post, since Google takes up over 90% of the search engine market share. There are, however, many other platforms (both search engines and social media) which can be used for PPC advertising, and its basic theory can be applied across all the various platforms.

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Topics: Media

Ego measurements vs real measurements

Posted by Sandra Palmer on January 23, 2017 at 3:00 PM

The success of a digital campaign can only truly be determined with real measurements in place. With the amount of data available on digital platforms, how can you determine which considerations are true reflections of our efforts, and which ones tell us nothing?

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Topics: Strategy

Is print advertising still worth it?

Posted by Sandra Palmer on December 26, 2016 at 12:00 AM

Social media and digital have completely taken over the way in which people consume media (and advertising). Because of this, advertisers have naturally migrated to where consumption is mostly taking place, but are we forgetting the traditional way of communicating in print advertising?

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Topics: Media

Why you should care about native advertising

Posted by Sandra Palmer on December 19, 2016 at 9:00 AM

Imagine readers consuming your adverts with the same enthusiasm as articles and other content - that’s the idea behind this new thing called native advertising.

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Topics: Media

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