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If you heard that print was dead, you heard wrong. Print ads are still the most trusted form of advertising, despite the popularity of digital media.
If you’re new to PPC advertising and don’t know where to begin, bookmark this blog post.
Approaching your first pay per click (PPC) campaign may feel like a daunting task, but I’ve put together a crash course on how and why PPC can add value to your marketing efforts.
I’ll be referring to Google AdWords, my primary PPC tool, as an example in this post, since Google takes up over 90% of the search engine market share. There are, however, many other platforms (both search engines and social media) which can be used for PPC advertising, and its basic theory can be applied across all the various platforms.
The success of a digital campaign can only truly be determined with real measurements in place. With the amount of data available on digital platforms, how can you determine which considerations are true reflections of our efforts, and which ones tell us nothing?
Social media and digital have completely taken over the way in which people consume media (and advertising). Because of this, advertisers have naturally migrated to where consumption is mostly taking place, but are we forgetting the traditional way of communicating in print advertising?