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The daily pen.

Penquin is a full-service, independent advertising agency

We offer unique integrated marketing solutions that connect people and make them feel part of something bigger. Experiences are the soul of our creative thinking. They inspire us to tell stories that stir emotions, instil belief, and help you build long-lasting, authentic relationships with your customers.

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Thando Mxosa

Recent Posts

What makes a good brand manager?

Posted by Thando Mxosa on June 17, 2021 at 8:29 AM

 

There are a few things that separate a decent brand manager and marketer from a dismal one. Pernod Ricard, one of the largest producers of distilled beverages in the world; think Jameson Whiskey, Chivas Regal, Martell and G.H. Mumm Champagne, acquired a majority share in Inverroche, joining forces with the latter’s founder and CEO, Lorna Scott.

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Topics: Strategy, Marketing, branding

[Update] Hitting that moving target: What is integrated marketing?

Posted by Thando Mxosa on May 21, 2021 at 2:21 PM

A good marketer recognises that to continue to grow long term, a business needs to start building a brand.

This is achieved through an integrated marketing strategy which incorporates both direct response advertising as well as long term brand building activities.

An integrated marketing strategy communicates your company’s messages over different platforms in a carefully chosen way to deliver a seamless customer-centric experience.


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Topics: Marketing

Always-on vs. campaign-based marketing during uncertain times

Posted by Thando Mxosa on September 23, 2020 at 4:40 PM

How do you approach your marketing strategy – especially during tough economic times? Do you believe it’s best to have something always ticking away in the background (always-on), or should you put all your time and budget into shorter projects (campaign-based approach) in times of uncertainty?

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Topics: Strategy

How to get the most bang for your buck from media

Posted by Thando Mxosa on May 29, 2020 at 2:37 PM

Want to make your media efforts work for your brand during the Covid-19 pandemic and beyond? Here’s what you need to do to get the most bang for your buck.

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Topics: Strategy, Media

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