How Your Brand Can Keep Marketing's Promises

Posted by Veronica Wainstein on April 26, 2016 at 9:47 AM

Business buy-in to brand promise: the key to making marketing effective.

Regardless of differences of opinion about marketing, when a new strategy is developed. the entire business needs to align, with marketing in that number, to ensure that the entire organisation is on board and able to deliver on marketing's promises.

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Stop Fighting, Kids! The Sibling Rivalry between Sales and Marketing

Posted by Penquin on April 7, 2016 at 9:41 AM

Gina Balarin, Gary Whitaker and Darren Leishman weigh in on what makes marketing and sales work perfectly together.

With the wealth of information available on effective, results-driven sales and marketing strategies, it’s amazing that we’re still working on the premise that sales and marketing don’t perform the same function, and in fact, don’t even like each other.

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Agile Marketing: Flipping your Strategy Script

Posted by Veronica Wainstein and Alison Krumm on March 17, 2016 at 2:00 PM

 In marketing, strategy execution varies from business to business, with distribution of messaging changing as though strategy were a screenplay. Your Hollywood script-writers - marketing managers, agencies, management teams, or shareholders - can influence the style of script, and when the pressure is on, often turn your brand into one of our two featured characters: A Zombie, or a Cowboy.

We give a breakdown of the characters you could have on your brand-film, and then discuss how to flip the script and solve the Hollywood-esque problem you may find yourself with. 

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Expert answers: Why activations are integrated marketing gold

Posted by Alison Krumm on February 22, 2016 at 8:49 AM

These days, it looks more and more likely that technology will take over the world, with the prominence of digital marketing and online buying habits. That may be, but we haven’t quite reached the point where robots are measuring us for our underclothes online.

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Agency Integration: An Agenda-Driven Apocalypse?

Posted by Alison Krumm and Gary Whitaker on February 15, 2016 at 10:00 AM

We’ve emphasised the importance of trust in client relationships, and the reason that good communication is the key to a healthy marketing execution.

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Reviewing the marketing trends of 2015: Moving forward

Posted by Darren Leishman on January 29, 2016 at 8:57 AM

Each year, content on trends - upcoming, outgoing, ridiculous, valuable – is prolific. No matter the industry, you can find multiple trend reports about what to expect in the coming year - but not much on where those trends have taken you so far. We look at what was popular in 2015, and give you our breakdown on where those trends will go in 2016. 

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