Our media team attended the IAB Digital Summit 2016, and we've compiled the tweets, the pictures, and the graphics into an overview of what's new, what's important, and what to expect.
We always need to make sure that our marketing channels are optimised for maximum effect. Social media is no different, and the rate at which the formats change sometimes means you're inadvertently putting last year's images on this year's page.
Sizing on your company's social media pages is more important than you think. One of the first things potential clients look at is your media pages, so they need to be slick, with well-placed, correctly sized graphics.
As I careen into the digital age, trying to keep up with its ever changing landscape, I have had to pause and think: 'What am I doing here? What impact has the social media environment had on my life, and what do I contribute to it?'I delved into it a little and thought about the image that we, as individuals, put out into the Worldwide Web, and what that content says about us.
The South African business landscape has changed considerably over the past few years, with the majority of businesses and services participating in social media and online communities.
At the South African Social Media Landscape Briefing, held in September 2015 by Marketing Mix Conferences, we saw exactly how many of South Africa’s businesses are active on social media, which platforms they use, and where they look to extend their reach in 2016.