How a client-agency relationship can work for you
Published originally in Entrepreneurmag, Jun 19, 2012. Revised September 2015.
Relationships in the new business environment:
In the current high pressure business environment, there is an ever increasing focus on efficiency, cost saving, margin management, profitability and cash flow.
The inevitable casualty of this profit-based methodology is the relationship between business and suppliers.
Great relationships do not necessarily differentiate one business from another when economic downturns occur, and one area in which the pressure is felt most acutely is the relationship between businesses and their marketing or advertising agencies.