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Penquin is a full-service, independent advertising agency

We offer unique integrated marketing solutions that connect people and make them feel part of something bigger. Experiences are the soul of our creative thinking. They inspire us to tell stories that stir emotions, instil belief, and help you build long-lasting, authentic relationships with your customers.

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Grant Leishman

Grant Leishman
Grant Leishman is a founding member and CEO of Penquin, a full service agency. He has experienced all facets of marketing and advertising and believes that if you want a different result, you need to do things differently. He takes a creative approach to solving business problems. From the outset, Penquin’s strategy has been to offer 360°, integrated and innovative marketing solutions that delivers value to clients.
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Recent Posts

Getting the Most from Marketing Partnerships

Posted by Grant Leishman on September 21, 2015 at 2:55 PM

How a client-agency relationship can work for you

Published originally in Entrepreneurmag, Jun 19, 2012. Revised September 2015.

Relationships in the new business environment:

In the current high pressure business environment, there is an ever increasing focus on efficiency, cost saving, margin management, profitability and cash flow.

The inevitable casualty of this profit-based methodology is the relationship between business and suppliers.

Great relationships do not necessarily differentiate one business from another when economic downturns occur, and one area in which the pressure is felt most acutely is the relationship between businesses and their marketing or advertising agencies.

 

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Topics: Strategy

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