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The daily pen.

Penquin is a full-service, independent advertising agency

We offer unique integrated marketing solutions that connect people and make them feel part of something bigger. Experiences are the soul of our creative thinking. They inspire us to tell stories that stir emotions, instil belief, and help you build long-lasting, authentic relationships with your customers.

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Samantha Steele

Recent Posts

Content distribution and how it powers inbound marketing

Posted by Samantha Steele on June 9, 2016 at 9:00 AM


Distribution is the key difference between a bestseller and dud, or a random pic becoming a meme. In inbound marketing, great content might be the key, but distribution is the handle to opening the door to new leads and – the real goal – sales.

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Topics: Strategy

Content Marketing vs Inbound Marketing – What’s the Difference?

Posted by Samantha Steele on April 18, 2016 at 2:23 PM



How different is inbound marketing from content marketing? Watch out – you’ve just walked into a hotly contested and highly controversial marketing debate.

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Topics: Strategy

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