Brand awareness via social media platforms is of utmost importance, but everyone always wants to see results before they have a solid social media strategy in place. Unfortunately, this is not how the cookie crumbles. Developing a solid social media strategy takes time, skills, effort and need to be adapted according to your consumers’ behaviour and needs.
South Africa is one of the fastest growing global markets and is growing quite rapidly in the digital space. According to the Social Media Landscape Report conducted by Ornico and World Wide Worx, market researchers, we will continue to see social media platforms become more pervasive marketing tools in 2017.
Keeping up with a busy schedule and staying ahead of the game at the same time, can be a little tricky for today’s marketer, and podcasts have become a popular way to get your marketing fix on-the-go. Subscribe to your favourite podcast and listen to episodes on your commute or when busy with other tasks.
Social media is a large and confusing world, and a lot of brands get a lot of things wrong. Here’s what not to do, and how to do it right.