Our media team attended the IAB Digital Summit 2016, and we've compiled the tweets, the pictures, and the graphics into an overview of what's new, what's important, and what to expect.
The consumer journey has changed a great deal in the last 15 years with the advent of digital marketing and its large-scale adoption.
The changes are wide-spread and far-reaching, and affect brands in a number of different ways. There are a number of steps you can take to help your brand succeed in this new environment, but one of the most difficult changes to accommodate is that of the actual method of purchase. With research and discussion now no longer under exclusive ownership of brands, consumers are now able to make purchasing decisions without any consultation with a brand whatsoever.