You probably don’t realise it, but you’re already using artificial intelligence (AI) all the time: recommended suggestions on Amazon or Netflix, voice recognition like Siri, and chatbots are all arms of this rapidly growing and soon-to-be revolutionary technology.
Marketing trends are constantly in flux, but some in-depth reporting gives us a look at what to expect going forward.
Move over Millennials, Generation Z is set to take over.
The generation buzzword for the longest time has been the all-too familiar Millennial - you know the ones who are brash, narcissistic and entitled? Or so the cliché goes. But we cannot forget the new spending force, Generation Z, that’s about to take the world by storm. According to a very interesting article posted by The New York Times, Generation Z is set to be the “next retail disrupter”. What does this mean for marketers though?
Advertising has the ability to shape perceptions, to make a difference and - yes - even to change the world! Advertisers are trying to sell a product or a range of products, but at the end of the day they’re also trying to influence behaviour, or thought-patterns.
Social media and digital have completely taken over the way in which people consume media (and advertising). Because of this, advertisers have naturally migrated to where consumption is mostly taking place, but are we forgetting the traditional way of communicating in print advertising?
Imagine readers consuming your adverts with the same enthusiasm as articles and other content - that’s the idea behind this new thing called native advertising.
Social media is a large and confusing world, and a lot of brands get a lot of things wrong. Here’s what not to do, and how to do it right.
With the takeover of digital, online shopping and now virtual reality (VR), shoppers barely have to leave their homes to get the full shopping experience. Putting on a VR headset can instantly transport you to a holiday destination, front row seats to a concert or even outer space.