Trends: Artificial intelligence in marketing

Posted by Penquin on February 16, 2017 at 8:00 AM
Artificial intelligence is the next Industrial Revolution and it’s already making inroads in marketing.

You probably don’t realise it, but you’re already using artificial intelligence (AI) all the time: recommended suggestions on Amazon or Netflix, voice recognition like Siri, and chatbots are all arms of this rapidly growing and soon-to-be revolutionary technology.

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South African marketing trends for 2017

Posted by Veronica Wainstein on February 2, 2017 at 8:00 AM

Marketing trends are constantly in flux, but some in-depth reporting gives us a look at what to expect going forward.

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Trend insights from our experts for 2017

Posted by Penquin on January 30, 2017 at 4:15 PM
Three Penquin experts,   Veronica Wainstein, Penquin MD; Andries Van Wyngaard, Projects Director; and Grant Leishman, CEO, weigh in on what trend predictions for 2017 we’ll see coming up and how to make your advertising better in the year ahead.
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Generation Z: All you need to know about the new spending force

Posted by Veronica Wainstein on January 19, 2017 at 7:00 AM

Move over Millennials, Generation Z is set to take over.

The generation buzzword for the longest time has been the all-too familiar Millennial - you know the ones who are brash, narcissistic and entitled? Or so the cliché goes. But we cannot forget the new spending force, Generation Z, that’s about to take the world by storm. According to a very interesting article posted by The New York Times, Generation Z is set to be the “next retail disrupter”. What does this mean for marketers though?

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Four advertising campaigns that changed the world

Posted by Penquin on January 17, 2017 at 8:00 AM

Advertising has the ability to shape perceptions, to make a difference and - yes - even to change the world! Advertisers are trying to sell a product or a range of products, but at the end of the day they’re also trying to influence behaviour, or thought-patterns.

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Is print advertising still worth it?

Posted by Sandra Palmer on December 26, 2016 at 12:00 AM

Social media and digital have completely taken over the way in which people consume media (and advertising). Because of this, advertisers have naturally migrated to where consumption is mostly taking place, but are we forgetting the traditional way of communicating in print advertising?

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Why you should care about native advertising

Posted by Sandra Palmer on December 19, 2016 at 9:00 AM

Imagine readers consuming your adverts with the same enthusiasm as articles and other content - that’s the idea behind this new thing called native advertising.

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Six common errors simple to overcome on social media

Posted by Tokiso Molefe on November 17, 2016 at 8:00 AM

Social media is a large and confusing world, and a lot of brands get a lot of things wrong. Here’s what not to do, and how to do it right.

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The evolution of virtual reality and what it means for marketing

Posted by Veronica Wainstein on November 10, 2016 at 8:00 AM

With the takeover of digital, online shopping and now virtual reality (VR), shoppers barely have to leave their homes to get the full shopping experience. Putting on a VR headset can instantly transport you to a holiday destination, front row seats to a concert or even outer space.

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6 ways Google Adwords is making mobile marketing better

Posted by Lucille Moreton on June 20, 2016 at 11:00 AM


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