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Penquin is a full-service, independent advertising agency

We offer unique integrated marketing solutions that connect people and make them feel part of something bigger. Experiences are the soul of our creative thinking. They inspire us to tell stories that stir emotions, instil belief, and help you build long-lasting, authentic relationships with your customers.

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Alison Leishman

Alison Leishman
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Recent Posts

Get your creatives to fill out their timesheets

Posted by Alison Leishman on September 9, 2016 at 1:17 PM

It comes as no surprise to business owners that creatives hate filling out their timesheets. It’s finicky and detailed, but it’s essential for client billing, and without it employers struggle to determine the profitability of jobs.

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Topics: Creative

Customer experience goes digital

Posted by Alison Leishman on August 5, 2016 at 10:00 AM

Customer experience has changed considerably since the digital world has transformed the way we think, experience and make decisions. Gone are the days of relying on personal connections; we now welcome the mobile shopper, the social media geek, and the tech-savvy person with open arms.

According to a report, The Digital Transformation of Customer Services, conducted by Deloitte, “the digital age is disrupting traditional customer service models – new customer touchpoints are appearing the world over at breakneck speed and against a backdrop of rising expectations.”

Nowadays, customers are at the heart of what most successful businesses try to accomplish. They are interested in a product and know exactly what they need to purchase it. This is not where it stops. When the sale is closed, these customers have no problem to name and shame on similar online platforms.

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Topics: Strategy

South Africans and Online Shopping: Where Customer Experience Matters

Posted by Alison Leishman on June 6, 2016 at 9:00 AM

 

 

Since the turn of the century, South Africa’s internet penetration has exploded from less than 10% of the population having access to the internet, to 55% in 2015. For brands in South Africa, this presents a fantastic opportunity to attract and engage with their customers online.  

Google’s Consumer Barometer is constantly updating to show us the behaviours online that can help us to adapt our strategies to local consumers, and using this data in conjunction with internet penetration statistics can guide our marketing activities for better online customer experience.

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Topics: Marketing

The Buyer Persona: Research That Tells a Customer’s Story

Posted by Alison Leishman on April 4, 2016 at 10:35 AM

Is buyer persona just yet another buzzword in marketing? Not according to the statistics!  In order to make informed decisions around your marketing and sales strategy it is essential to define your buyer personas.  A well-defined buyer persona informs your teams about the buyers behaviour, and what’s more, about how they expect you to behave.  It informs every aspect of your marketing and sales efforts through a deeper understanding of your ideal customer.

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Topics: Marketing

Penquin rockets SAMTRAC to Inbound success

Posted by Alison Leishman on March 30, 2016 at 9:41 PM

 

There was a moment in time we doubted it would take off. The marketing leap was too big, the content too specific, and the tactics too strange. But in seven months SAMTRAC, a South African health and safety eLearning training provider, ranked top in international organic Google search results in their field. Site traffic exceeded targets by 65%, customers increased and the target for leads rocketed by an astonishing 340%! All with the magic word: Inbound.

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Topics: Strategy

Evaluate the effectiveness of your inbound marketing campaign [Checklist]

Posted by Alison Leishman on March 21, 2016 at 9:00 AM

Inbound marketing campaigns are continually enhanced through the measurements and insights that are obtained. But, with so much to measure, where should you start? 

Goals should be set based on marketing challenges and business goals, and measuring their performance. Look at these 13 key metrics that matter when evaluating and reporting on the effectiveness of an inbound marketing campaign. 

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Topics: Strategy

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