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The long and the short of it
October, 24 2021 Nkaroleng Matjie

Brand building undeniably results in long-term gains for brands and products alike, and marketers should consider reinvesting in brand awareness like...

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What makes a good brand manager?
June, 17 2021 Nkaroleng Matjie

There are a few things that separate a decent brand manager and marketer from a dismal one. Pernod Ricard, one of the largest producers of...

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