Why you need to turn off your email every weekend [LONG FORM]

Posted by Annemie Burger on February 20, 2017 at 9:00 AM

Working 24/7 is all too easy when work emails and company Whatsapp groups bleed over into your personal ‘off’ time, but never giving yourself a break leads to burnout, frustration and in the long term, both inefficiency and unhappiness.

 

Work emails in particular are difficult to switch off from because quick responses and replies out of office hours are seen as signs of productivity and dedication to your clients. At least they do... superficially. “After a generation’s experience with email, a decade’s experience with smartphones, we are discovering that these technologies do not automatically make us more productive or give us more time with our kids,” writes Andrew Anthony in The Guardian, “Rather, they have tended to grind work down to a fine powder that spreads out right through our day.”

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Trends: Artificial intelligence in marketing

Posted by Penquin on February 16, 2017 at 8:00 AM
Artificial intelligence is the next Industrial Revolution and it’s already making inroads in marketing.

You probably don’t realise it, but you’re already using artificial intelligence (AI) all the time: recommended suggestions on Amazon or Netflix, voice recognition like Siri, and chatbots are all arms of this rapidly growing and soon-to-be revolutionary technology.

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How to get your brand online: an essential checklist

Posted by Veronica Wainstein on February 13, 2017 at 10:00 AM

Starting an online brand presence in a meaningful way is an intimidating task, but an essential one that can open many sales doors for businesses. Entrepreneur magazine breaks down five key reasons why an online presence is an essential for even the smallest business:

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Your marketing resolutions

Posted by Veronica Wainstein on February 9, 2017 at 8:00 AM

Each year we start off with bigger, better plans at making this the best year for our businesses’ marketing. But are we just doing more of the same or are there real resolutions we can make to ensure we don’t repeat the past?

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Where is social media heading this year?

Posted by Tokiso Molefe on February 6, 2017 at 11:00 AM
Get my social media report

South Africa is one of the fastest growing global markets and is growing quite rapidly in the digital space. According to the Social Media Landscape Report conducted by Ornico and World Wide Worx, market researchers, we will continue to see social media platforms become more pervasive marketing tools in 2017.

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South African marketing trends for 2017

Posted by Veronica Wainstein on February 2, 2017 at 8:00 AM

Marketing trends are constantly in flux, but some in-depth reporting gives us a look at what to expect going forward.

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Trend insights from our experts for 2017

Posted by Penquin on January 30, 2017 at 4:15 PM
Three Penquin experts,   Veronica Wainstein, Penquin MD; Andries Van Wyngaard, Projects Director; and Grant Leishman, CEO, weigh in on what trend predictions for 2017 we’ll see coming up and how to make your advertising better in the year ahead.
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Keeping up with inbound marketing in 2017

Posted by Veronica Wainstein on January 26, 2017 at 8:00 AM

Inbound marketing is an exciting new marketing frontier that works to influence potential customers from the research stage of their buying journey and nurtures them to purchase. Every year, HubSpot, the driving force behind inbound marketing, hosts a massive international conference called Inbound16 that aims to enlighten and connect marketers looking to do things differently. Penquin MD, Veronica Wainstein, headed to the Boston-held conference late last year.

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Ego measurements vs real measurements

Posted by Sandra Palmer on January 23, 2017 at 3:00 PM

The success of a digital campaign can only truly be determined with real measurements in place. With the amount of data available on digital platforms, how can you determine which considerations are true reflections of our efforts, and which ones tell us nothing?

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Generation Z: All you need to know about the new spending force

Posted by Veronica Wainstein on January 19, 2017 at 7:00 AM

Move over Millennials, Generation Z is set to take over.

The generation buzzword for the longest time has been the all-too familiar Millennial - you know the ones who are brash, narcissistic and entitled? Or so the cliché goes. But we cannot forget the new spending force, Generation Z, that’s about to take the world by storm. According to a very interesting article posted by The New York Times, Generation Z is set to be the “next retail disrupter”. What does this mean for marketers though?

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