Consumer Value as Promoters: The Facts
August, 20 2015
Consumers are Key Influencers in the Modern Marketing The consumer journey comprises 4 steps – awareness, consideration, decision and promotion. In...
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10 Integral Touchpoints on the Consumer Journey
August, 4 2015
All of the steps we take on our marketing and sales journey are geared toward ensuring that we engage with our consumers in a positive way, close...
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How Digital Technology Impacts Your Consumer Journey
July, 14 2015
Digital marketing is the fastest-growing medium in existence today. Its prevalence has considerably increased and changed each part of the consumer’s...
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Greening Projects with Penquin, for the Community
May, 1 2015
Penquin’s greening project meets dual needs As part of its commitment to both environmental and social responsibility, Johannesburg advertising...
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