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The daily pen.

Penquin is a full-service, independent advertising agency

We offer unique integrated marketing solutions that connect people and make them feel part of something bigger. Experiences are the soul of our creative thinking. They inspire us to tell stories that stir emotions, instil belief, and help you build long-lasting, authentic relationships with your customers.

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Darren Leishman

Darren Leishman
Always Curious, Visually Stimulated MD of Penquin
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Recent Posts

8 Ways to close the deal in a digital environment

Posted by Darren Leishman on September 8, 2015 at 11:11 AM

The consumer journey has changed a great deal in the last 15 years with the advent of digital marketing and its large-scale adoption.

The changes are wide-spread and far-reaching, and affect brands in a number of different ways. There are a number of steps you can take to help your brand succeed in this new environment, but one of the most difficult changes to accommodate is that of the actual method of purchase. With research and discussion now no longer under exclusive ownership of brands, consumers are now able to make purchasing decisions without any consultation with a brand whatsoever.

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Topics: Strategy

Consumer Value as Promoters: The Facts

Posted by Darren Leishman on August 20, 2015 at 2:00 PM

Consumers are Key Influencers in the Modern Marketing 

The consumer journey comprises 4 steps – awareness, consideration, decision and promotion.  In order to ensure that a consumer becomes a promoter of your brand, an integrated marketing campaign is required and all communication needs to reflect this integration. 

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Topics: Marketing

10 Integral Touchpoints on the Consumer Journey

Posted by Darren Leishman on August 4, 2015 at 2:26 PM

 All of the steps we take on our marketing and sales journey are geared toward ensuring that we engage with our consumers in a positive way, close the deal, and ensure repeat business and positive conversation around our brand.

Setting your marketing priorities: 

In an integrated campaign, the mediums involved depend heavily on the brand need.

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Topics: Marketing

How Digital Technology Impacts Your Consumer Journey

Posted by Darren Leishman on July 14, 2015 at 1:00 PM

Digital marketing is the fastest-growing medium in existence today. Its prevalence has considerably increased and changed each part of the consumer’s journey.

In South Africa especially, it is a fast-growing arena in which brands can participate to gain awareness and coverage.

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Topics: Media

Greening Projects with Penquin, for the Community

Posted by Darren Leishman on May 1, 2015 at 3:55 PM

Penquin’s greening project meets dual needs

As part of its commitment to both environmental and social responsibility, Johannesburg advertising agency Penquin undertook a tree-planting project recently at a Gauteng centre for disabled people. 

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Topics: Creative

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