Deloitte’s Holiday Report: The Focus is on Family
December, 28 2015
We’ve discussed how to manage your customers’ concerns this holiday season, with some brave and interesting ideas – and these ideas, with the data...
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Be Kind to Customers: Christmas at Aunt Edna’s
December, 21 2015
Last Christmas, consumers gave you their hearts. And money. The very next day, you gave them away. You know the rest. This year, instead of turning...
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Connecting with Consumers this Holiday: 7 Tips
December, 16 2015
Ah, Christmas: The season of giving and the most wonderful time of the year. For brands, it’s the season of advertising, promotion, specials, and...
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The Festive Marketing Maze: What Shopping Can Teach You
December, 14 2015
We know you’ve probably tried to go shopping for Christmas by now, and, if you’re lucky, you’ve succeeded – despite the rush, crush, crowds, queues...
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The Honeymoon is over: Paid Ads and the Ad Blocker War
November, 24 2015
We put a lot of emphasis on the importance of targeting in advertising, and rightly so. With the sheer amount of media being fed to audiences on a...
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