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Penquin is a full-service, independent advertising agency

We offer unique integrated marketing solutions that connect people and make them feel part of something bigger. Experiences are the soul of our creative thinking. They inspire us to tell stories that stir emotions, instil belief, and help you build long-lasting, authentic relationships with your customers.

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Recent Posts

Deloitte’s Holiday Report: The Focus is on Family

Posted by Panda on December 28, 2015 at 9:00 AM

We’ve discussed how to manage your customers’ concerns this holiday season, with some brave and interesting ideas – and these ideas, with the data from the Deloitte holiday survey, seem to hold true for the coming year.

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Topics: Creative

Be Kind to Customers: Christmas at Aunt Edna’s

Posted by Panda on December 21, 2015 at 10:00 AM

Last Christmas, consumers gave you their hearts. And money. The very next day, you gave them away. You know the rest. This year, instead of turning this holiday into a Wham! hit, try to use your marketing powers to be that 'someone special' for your customers.

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Topics: Marketing

Connecting with Consumers this Holiday: 7 Tips

Posted by Panda on December 16, 2015 at 9:30 AM

Ah, Christmas: The season of giving and the most wonderful time of the year. For brands, it’s the season of advertising, promotion, specials, and more advertising.  

We know you need to draw in customers, and that the competition around this time of year is stiff – so stiff, in fact, that there seems to be very little wiggle-room to get your message out there.

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Topics: Marketing

The Festive Marketing Maze: What Shopping Can Teach You

Posted by Panda on December 14, 2015 at 9:46 AM

We know you’ve probably tried to go shopping for Christmas by now, and, if you’re lucky, you’ve succeeded – despite the rush, crush, crowds, queues and broken air-conditioners in almost every mall in South Africa.

We also know you’re going to push through it – and so are your customers. Their experiences will be almost identical to yours (possibly less cynical, depending on what your year’s been like).

Knowing how exhausting it is, how can you keep your consumers’ attention when all they really want is an ice-cold drink and a headache tablet?

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Topics: Strategy

The Honeymoon is over: Paid Ads and the Ad Blocker War

Posted by Panda on November 24, 2015 at 10:00 AM

We put a lot of emphasis on the importance of targeting in advertising, and rightly so. With the sheer amount of media being fed to audiences on a daily basis, the more targeted your ad, the higher the likelihood of a positive response.

These days, it seems that a ‘positive response’ is ‘not installing the adblocker’.

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Topics: Media

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