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The daily pen.

Penquin is a full-service, independent advertising agency

We offer unique integrated marketing solutions that connect people and make them feel part of something bigger. Experiences are the soul of our creative thinking. They inspire us to tell stories that stir emotions, instil belief, and help you build long-lasting, authentic relationships with your customers.

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Recent Posts

Be awesome... or die trying! (You ain't nothin' if you don't have soul)

Posted by Panda on August 6, 2018 at 7:19 PM

Our new look is s**t hot, there’s no denying it. Here’s what Penquin’s Panda has to say about his new crib, new website and re-ignited passion for creativity with a purpose.

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Topics: Marketing

Advertising hits and misses of 2018        (so far)

Posted by Panda on March 29, 2018 at 2:25 PM

Image source: Real Gist

From Amazon’s Alexa losing her voice, to Doritos’ #ladychips debacle here’s our list of our favourite (and not so favourite) adverts from 2018 so far. . .  

This year started with a bang and we’ve already seen our fair share of advertising hits and misses. We’re excited to see that some of the trends we predicted are already filtering through in the advertising we’re seeing, in the first quarter of 2018.

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Topics: Strategy

Telling Stories: 3 Ways Advertisers Can Bring Art Back to Ads

Posted by Panda on March 10, 2016 at 10:27 AM

Movies, TV series, books and theatre all have one thing in common: They tell stories. Whether abstract or direct, and whatever genre, people engage with these mediums because of the stories they tell. Advertising is no different, although turn-around times, budget, and targeting have made it difficult to put effort into exceptional story-telling

We look at the three ways in which advertisers can put story-telling to good use

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Topics: Media

Expert answers: Why activations are integrated marketing gold

Posted by Panda on February 22, 2016 at 8:49 AM

These days, it looks more and more likely that technology will take over the world, with the prominence of digital marketing and online buying habits. That may be, but we haven’t quite reached the point where robots are measuring us for our underclothes online.

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Topics: Creative

Agency Integration: An Agenda-Driven Apocalypse?

Posted by Panda on February 15, 2016 at 10:00 AM

We’ve emphasised the importance of trust in client relationships, and the reason that good communication is the key to a healthy marketing execution.

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Topics: Strategy

Trend Alert: Consumer Experience in Action

Posted by Panda on January 27, 2016 at 8:48 AM
In our Holiday Marketing Tips series, we discussed the benefits of giving your consumers truly helpful information, services, and ideas. We also emphasised the importance of an ongoing loyalty drive, to maintain your customer engagement throughout the year. 
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Topics: Creative

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