11 reasons you're not seeing ROI on your marketing spend
June, 15 2017
These days, marketing budgets are tight and every cent spent needs to be accounted for. That makes calculating a correct ROI (return on investment)...
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Why you should partner with another brand
June, 8 2017
Here we look into the benefits of strategic brand partnerships (co-branding) and how they can be used to get maximum marketing campaign traction. ...
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The challenges of being a female leader
May, 18 2017
Penquin’s MD, Veronica Wainstein, writes about her rise through the glass ceiling and the challenges other women face doing the same. I’ll be frank...
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Why marketing has become the hardest position to hire for
May, 11 2017
Finding the right candidate for your marketing department can be a long and tricky process. Here’s a few tips to help you weed out the talent from...
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Hitting that moving target: what is integrated marketing?
April, 27 2017
An integrated marketing strategy communicates your messages over different platforms in a carefully chosen, customer-facing way and cuts through the...
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5 tips from an outsourced marketing firm on how to manage your outsourced marketing team
April, 17 2017
Marketing shouldn’t work in a silo in any company, but in many cases this is exactly what happens. Unfortunately, this problem can be exacerbated if...
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