Outsource vs in-house marketing: the pros and cons list

Posted by Veronica Wainstein on March 27, 2017 at 10:00 AM

You can use this list of pros and cons to determine whether an outsourced marketing solution will help your business hit its targets.

When it comes to marketing, the in-house vs outsourced debate can be tough. There are so many factors to consider, and at the end of the day, you want to make sure that you’ve made the right decision for your business.

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4 key insights to get out of that marketing rut

Posted by Penquin on March 16, 2017 at 9:00 AM

So, let me guess.  Your marketing efforts started strong.  You knew your funnels inside out and back to front; and they worked for you too.  Calls to action were answered, and the conversion rates looked good.  But over time you got busy with other things; other aspects of business and life took over.  When we take our eye off the ball, things start to slip.  

Don’t worry; we’ve all been there.  But what can you do?

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How to arrange a kick ass event

Posted by Andries Van Wyngaard on March 13, 2017 at 10:00 AM

There is no doubt that an event planner’s job is probably one of the most exciting and the most stressful of all the vocations out there.  No two events are the same, no two budgets are the same and no two unpredictable circumstances are ever the same, either.

So, how does an event planner manage to stay so cool, calm and collected? And why do they keep bringing on the same stress to themselves day-in-and-day-out? The answer is simple, the best event planners, plan.

 

There are a few secrets to organising a kick ass event and we’re going to spill the beans on them right now.

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Your project management checklist

Posted by Andries Van Wyngaard on March 6, 2017 at 9:00 AM

Use the Penquin project management checklist to ensure your events and activations run smoothly.

Managing an event can be overwhelming when you have no constructive plan to work from, but our checklist helps mitigate the most common planning mistakes, starting six months before the event itself.

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Your inbound marketing guide

Posted by Penquin on March 2, 2017 at 7:15 AM

What is Inbound marketing, and how has the digital revolution given rise to marketing you’ll love?

Inbound marketing was “born” in 2006, when advertising agencies became aware that their target audience was becoming increasingly engaged online. Since it’s inception, the term “Inbound” has gained traction in the marketing community, but what is this new marketing trend?

As part of our Digital Essentials guide, we’re breaking down some essential digital strategies every company should seriously consider to gain a foothold - and sales - online. Here’s your inbound marketing guide and why we think you should consider implementing an Inbound strategy in your business:

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PPC 101 (the pay per click beginner’s guide)

Posted by Sandra Palmer on February 23, 2017 at 10:00 AM

If you’re new to PPC advertising and don’t know where to begin, bookmark this blog post. 

Approaching your first pay per click (PPC) campaign may feel like a daunting task, but I’ve put together a crash course on how and why PPC can add value to your marketing efforts.

I’ll be referring to Google AdWords, my primary PPC tool, as an example in this post, since Google takes up over 90% of the search engine market share. There are, however, many other platforms (both search engines and social media) which can be used for PPC advertising, and its basic theory can be applied across all the various platforms.

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How to get your brand online: an essential checklist

Posted by Veronica Wainstein on February 13, 2017 at 10:00 AM

Starting an online brand presence in a meaningful way is an intimidating task, but an essential one that can open many sales doors for businesses. Entrepreneur magazine breaks down five key reasons why an online presence is an essential for even the smallest business:

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Your marketing resolutions

Posted by Veronica Wainstein on February 9, 2017 at 8:00 AM

Each year we start off with bigger, better plans at making this the best year for our businesses’ marketing. But are we just doing more of the same or are there real resolutions we can make to ensure we don’t repeat the past?

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Where is social media heading this year?

Posted by Tokiso Molefe on February 6, 2017 at 11:00 AM
Get my social media report

South Africa is one of the fastest growing global markets and is growing quite rapidly in the digital space. According to the Social Media Landscape Report conducted by Ornico and World Wide Worx, market researchers, we will continue to see social media platforms become more pervasive marketing tools in 2017.

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Great ways to stumble across killer content ideas

Posted by Penquin on January 10, 2017 at 8:00 AM

With content marketing on the rise, one of the biggest challenges for marketers is coming up with new and interesting content ideas that sets you apart from the rest.

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