What to expect from a comm strat
November, 29 2018
A communication strategy is essential for a good marketing strategy - but it isn’t a marketing strategy itself. Our MD, Veronica Wainstein, explains...
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How to measure your marketing agency
June, 21 2018
Partnering with the right agency can deliver astounding results for your business. Here’s how you can tell if your current marketing strategy is...
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Why onboarding is crucial to the success of your marketing strategy
May, 10 2018
Nobody knows your business as intimately as you do, that’s what makes the onboarding process so important. Onboarding allows your marketing agency to...
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Networking for an introvert
February, 15 2018
If the thought of mingling with a room full of strangers sends shivers down your spine, you’re not alone. Here’s some advice from Penquin’s MD,...
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Creative process – wait, isn’t that an oxymoron?
November, 2 2017
How do you push your team to be more creative? It might sound counter-productive, but a good process could help! Pairing the word ‘process’ when...
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How do you measure creative?
October, 19 2017
It’s one thing when you have data to measure the success of your marketing strategy, but it’s often difficult to put a number to creative content....
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