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Marketing strategy tips to reach your goals
February, 9 2017 Veronica Molelee

Each year we start off with bigger, better plans at making this the best year for our businesses’ marketing. But are we just doing more of the same...

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South African marketing trends for 2017
February, 2 2017 Veronica Molelee

Marketing trends are constantly in flux, but some in-depth reporting gives us a look at what to expect going forward.

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How shopping behaviour changes over the holiday season
December, 15 2016 Veronica Molelee

In 2015, the holiday season saw US consumers alone spending $56.42bn on e-commerce sites. Cyber Monday (the Monday following Black Friday) that year...

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6 Marketing quick-wins
December, 5 2016 Veronica Molelee

A lot of marketing is about the long game, but here are 5 easy actions you can take right now to make a difference to your marketing ROI.

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[Checklist] Is your marketing strategy still relevant?
October, 31 2016 Veronica Molelee

Welcome to modern marketing: where content is quick, competitors are many and time is a commodity very few marketers have. In years gone by, ...

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Tell a story, sell a product
September, 29 2016 Veronica Molelee

Marketing your brand is about more than putting a price to your product; it’s about connecting with your audience and selling them on what your brand...

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