[CASE STUDY] The Ignis launch: an integrated marketing success
October, 18 2018
Penquin worked with Suzuki to launch the Ignis, a new crossover to join the South African market.
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How to win at birthday emails
September, 7 2018
Why should you care about sending your customer a birthday email? Let’s see what the stats say!
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How to measure your marketing agency
June, 21 2018
Partnering with the right agency can deliver astounding results for your business. Here’s how you can tell if your current marketing strategy is...
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[Checklist] Conflict resolution tips: how to handle objections and criticism
May, 24 2018
Nobody enjoys conflict but unfortunately it’s part of life. There are, however, several ways to help defuse a conflict situation, and even turn it...
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Why onboarding is crucial to the success of your marketing strategy
May, 10 2018
Nobody knows your business as intimately as you do, that’s what makes the onboarding process so important. Onboarding allows your marketing agency to...
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Future Ad Africa 2018: key takeaways and Tweet roundup
April, 26 2018
The digital wave is hitting Africa, will your brand keep up? Veronica Wainstein, Penquin’s MD, spoke at the Future Ad Africa 2018 conference and here...
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