Dear media owners: the cost of products vs. the cost of media
January, 24 2019
Before asking for sponsorship fees from brands, media owners should consider the cost of the products being sponsored - this in itself is a form of...
Read More
How to sell more without spamming your customers
December, 13 2018
We all know persistence is an important part of sales, but there are lines salespeople often cross. Find out how you can still grow your sales...
Read More
What to expect from a comm strat
November, 29 2018
A communication strategy is essential for a good marketing strategy - but it isn’t a marketing strategy itself. Our MD, Veronica Wainstein, explains...
Read More
[CASE STUDY] The Ignis launch: an integrated marketing success
October, 18 2018
Penquin worked with Suzuki to launch the Ignis, a new crossover to join the South African market.
Read More
How to win at birthday emails
September, 7 2018
Why should you care about sending your customer a birthday email? Let’s see what the stats say!
Read More
How to measure your marketing agency
June, 21 2018
Partnering with the right agency can deliver astounding results for your business. Here’s how you can tell if your current marketing strategy is...
Read MoreSubscribe
Subscribe to our newsletter & stay updated