Understanding media strategy and why it matters
June, 29 2021
We firmly believe that it’s only with a strong framework and a good strategy that you can make some amazing marketing. Here’s the low down on media...
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[Case Study] The Ertiga Launch: “All-in” marketing at its best!
April, 15 2021
Penquin worked with Suzuki South Africa to launch the all-new Ertiga in 2019, and it caused quite a stir in the South African motoring community. We...
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Our top 5 marketing articles of 2020 [plus trends for 2021]
January, 25 2021
2020 was a roller coaster ride if ever there was one. Marketers had to navigate their way through uncharted territory - trying to remain relevant,...
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How the marketing manager role has changed (and how you can still wow people)
May, 21 2020
The role of the marketing manager has changed considerably in 2020. How can you continue to deliver outstanding results for your business during a...
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Quick wins: what are they, why you need them, and when you don’t
April, 16 2020
Quick wins are great to boost morale but they can be a hindrance to your business growth - here’s how to tell when to strive for a quick win and...
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Outsource vs in-house marketing agencies: which is best? [INFOGRAPHIC]
March, 19 2020
Will an outsourced or in-sourced marketing solution help your business hit its targets? We examine the competency, capacity, and costs of these two...
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