Networking for an introvert
February, 15 2018
If the thought of mingling with a room full of strangers sends shivers down your spine, you’re not alone. Here’s some advice from Penquin’s MD,...
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Marketing trends to look out for in South Africa in 2018
January, 18 2018
From chatbots to dark social, what trends do you think will dominate the marketing landscape in 2018? Find out what the Penquin experts predict is...
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The mother of all F@&k ups
December, 14 2017
Our MD, Veronica Wainstein, talks about the importance of creating a culture that allows failure in your company. We have all heard the motivational...
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Grow with empathy
November, 9 2017
As promised, I’ve gathered my thoughts on the second theme that emerged for me from the #INBOUND17 conference. This theme seemed to carry itself...
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Creative process – wait, isn’t that an oxymoron?
November, 2 2017
How do you push your team to be more creative? It might sound counter-productive, but a good process could help! Pairing the word ‘process’ when...
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How do you measure creative?
October, 19 2017
It’s one thing when you have data to measure the success of your marketing strategy, but it’s often difficult to put a number to creative content....
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