The challenges of being a female leader
May, 18 2017
Penquin’s MD, Veronica Wainstein, writes about her rise through the glass ceiling and the challenges other women face doing the same. I’ll be frank...
Read More
Why marketing has become the hardest position to hire for
May, 11 2017
Finding the right candidate for your marketing department can be a long and tricky process. Here’s a few tips to help you weed out the talent from...
Read More
Hitting that moving target: what is integrated marketing?
April, 27 2017
An integrated marketing strategy communicates your messages over different platforms in a carefully chosen, customer-facing way and cuts through the...
Read More
The Pareto Principle: building trust will boost your sales
April, 25 2017
Use the 80/20 rule to win your customer’s trust and loyalty by adding value through useful and engaging content, instead of just punting products. ...
Read More
How to gain control of your free time [video]
April, 20 2017
With a simple shift in mindset, Laura Vanderkam shows us where we’ll find that illusive time to do all the things that make us happy. Between being a...
Read MoreSubscribe
Subscribe to our newsletter & stay updated