Should sales be involved in digital marketing?
June, 22 2017
Sales and marketing absolutely need to be aligned; here’s how best to integrate the two in the digital space. The title of this post is a bit...
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11 reasons you're not seeing ROI on your marketing spend
June, 15 2017
These days, marketing budgets are tight and every cent spent needs to be accounted for. That makes calculating a correct ROI (return on investment)...
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Why you should partner with another brand
June, 8 2017
Here we look into the benefits of strategic brand partnerships (co-branding) and how they can be used to get maximum marketing campaign traction. ...
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Igniting my love for all things Suzuki
June, 6 2017
It’s been nine years since I was introduced to Suzuki Auto, and my friends and family can attest to the fact that I’m completely besotted with this...
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The Kardashian phenomenon: social media is mass media [LONG FORM]
June, 1 2017
Image source: Galore Take a look at the rise of social media as mass media in society and how the Kardashians leveraged social media to build their...
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How to hire a social media team
May, 25 2017
Lili Radloff, editor of Women24.com, shares her advice on how to hire a social media team. You’ll struggle to find a serious brand or company today...
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