11 reasons you're not seeing ROI on your marketing spend
June, 15 2017
These days, marketing budgets are tight and every cent spent needs to be accounted for. That makes calculating a correct ROI (return on investment)...
Read More
Why you should partner with another brand
June, 8 2017
Here we look into the benefits of strategic brand partnerships (co-branding) and how they can be used to get maximum marketing campaign traction. ...
Read More
Igniting my love for all things Suzuki
June, 6 2017
It’s been nine years since I was introduced to Suzuki Auto, and my friends and family can attest to the fact that I’m completely besotted with this...
Read More
The Kardashian phenomenon: social media is mass media [LONG FORM]
June, 1 2017
Image source: Galore Take a look at the rise of social media as mass media in society and how the Kardashians leveraged social media to build their...
Read More
How to hire a social media team
May, 25 2017
Lili Radloff, editor of Women24.com, shares her advice on how to hire a social media team. You’ll struggle to find a serious brand or company today...
Read More
The challenges of being a female leader
May, 18 2017
Penquin’s MD, Veronica Wainstein, writes about her rise through the glass ceiling and the challenges other women face doing the same. I’ll be frank...
Read MoreSubscribe
Subscribe to our newsletter & stay updated