10 Integral Touchpoints on the Consumer Journey
August, 4 2015
All of the steps we take on our marketing and sales journey are geared toward ensuring that we engage with our consumers in a positive way, close...
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Penquin's 15-year milestone
August, 1 2015
Dynamic Johannesburg ad agency, Penquin, celebrates a decade-and-a-half of success. August 1 marks the 15th anniversary of Penquin, the...
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Using Word of Mouth in the Consumer Journey
July, 23 2015
“Whatever you are, be a good one.” Whatever you are, be a good one - Abraham Lincoln What is Word of Mouth? Word of mouth marketing is the...
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How Digital Technology Impacts Your Consumer Journey
July, 14 2015
Digital marketing is the fastest-growing medium in existence today. Its prevalence has considerably increased and changed each part of the consumer’s...
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Greening Projects with Penquin, for the Community
May, 1 2015
Penquin’s greening project meets dual needs As part of its commitment to both environmental and social responsibility, Johannesburg advertising...
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Suzuki Therapy Hits The Spot
April, 1 2015
Penquin Advertising’s TVC successfully showcases Suzuki’s united offering When Suzuki’s Auto, Motorcycle and Marine divisions merged into a single...
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