Getting the Most from Marketing Partnerships
September, 21 2015
How a client-agency relationship can work for you Published originally in Entrepreneurmag, Jun 19, 2012. Revised September 2015. Relationships in...
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Traditional Media in a Digital Age: An overview
September, 18 2015
Understanding the role of traditional media in a new marketing environment. We are often asked if traditional media is still relevant in this day...
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8 Ways to close the deal in a digital environment
September, 8 2015
The consumer journey has changed a great deal in the last 15 years with the advent of digital marketing and its large-scale adoption. The changes are...
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Consumer Value as Promoters: The Facts
August, 20 2015
Consumers are Key Influencers in the Modern Marketing The consumer journey comprises 4 steps – awareness, consideration, decision and promotion. In...
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10 Integral Touchpoints on the Consumer Journey
August, 4 2015
All of the steps we take on our marketing and sales journey are geared toward ensuring that we engage with our consumers in a positive way, close...
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Penquin's 15-year milestone
August, 1 2015
Dynamic Johannesburg ad agency, Penquin, celebrates a decade-and-a-half of success. August 1 marks the 15th anniversary of Penquin, the...
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