Trend Alert: Consumer Experience in Action
January, 27 2016
In our Holiday Marketing Tips series, we discussed the benefits of giving your consumers truly helpful information, services, and ideas. We also...
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Deloitte’s Holiday Report: The Focus is on Family
December, 28 2015
We’ve discussed how to manage your customers’ concerns this holiday season, with some brave and interesting ideas – and these ideas, with the data...
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Be Kind to Customers: Christmas at Aunt Edna’s
December, 21 2015
Last Christmas, consumers gave you their hearts. And money. The very next day, you gave them away. You know the rest. This year, instead of turning...
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Connecting with Consumers this Holiday: 7 Tips
December, 16 2015
Ah, Christmas: The season of giving and the most wonderful time of the year. For brands, it’s the season of advertising, promotion, specials, and...
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The Festive Marketing Maze: What Shopping Can Teach You
December, 14 2015
We know you’ve probably tried to go shopping for Christmas by now, and, if you’re lucky, you’ve succeeded – despite the rush, crush, crowds, queues...
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