But is it ART? The Anatomy of Design in Marketing
March, 28 2016
Design is one of the key drivers for engagement in advertising, and getting it right for your target audience and buyer personas is crucial. What we...
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Customer impact in the sales and marketing stand-off
March, 24 2016
A discussion on why the relationship has broken down, and how to fix it by focusing on what's important: your customers. Doing a search on sales /...
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Evaluate the effectiveness of your inbound marketing campaign [Checklist]
March, 21 2016
Inbound marketing campaigns are continually enhanced through the measurements and insights that are obtained. But, with so much to measure, where...
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Agile Marketing: Flipping your Strategy Script
March, 17 2016
In marketing, strategy execution varies from business to business, with distribution of messaging changing as though strategy were a screenplay. Your...
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SEO: Don't Get Lost Online
March, 14 2016
Reading Time: ~10 minutes Simply put, Search Engine Optimisation is the process of making your page more visible to search engines and increasing...
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Telling Stories: 3 Ways Advertisers Can Bring Art Back to Ads
March, 10 2016
Movies, TV series, books and theatre all have one thing in common: They tell stories. Whether abstract or direct, and whatever genre, people engage...
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