The Buyer Persona: Research That Tells a Customer’s Story
April, 4 2016
Is buyer persona just yet another buzzword in marketing? Not according to the statistics! In order to make informed decisions around your marketing...
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Penquin rockets SAMTRAC to Inbound success
March, 30 2016
There was a moment in time we doubted it would take off. The marketing leap was too big, the content too specific, and the tactics too strange. But...
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But is it ART? The Anatomy of Design in Marketing
March, 28 2016
Design is one of the key drivers for engagement in advertising, and getting it right for your target audience and buyer personas is crucial. What we...
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Customer impact in the sales and marketing stand-off
March, 24 2016
A discussion on why the relationship has broken down, and how to fix it by focusing on what's important: your customers. Doing a search on sales /...
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Evaluate the effectiveness of your inbound marketing campaign [Checklist]
March, 21 2016
Inbound marketing campaigns are continually enhanced through the measurements and insights that are obtained. But, with so much to measure, where...
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Agile Marketing: Flipping your Strategy Script
March, 17 2016
In marketing, strategy execution varies from business to business, with distribution of messaging changing as though strategy were a screenplay. Your...
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