7 Ways to say no to your boss

Posted by Lucille Moreton on August 22, 2016 at 2:00 PM

Saying “no” to your boss can be difficult, especially when a “yes” is expected from you. Step out of your comfort zone and tell your boss to shove it (politely, of course). Chantalle Blikman, a writer and co-founder of Want2Discover, states that her boss once asked her to work on a Saturday which she politely accepted. She dreaded the idea of working that day and came up with an excuse that she forgot her dad’s “pretend birthday”. This is only one example proving that it really isn’t worth saying “yes” when you are not able to.

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The open office is up for debate

Posted by Lucille Moreton on August 15, 2016 at 9:00 AM

Open plan offices have become so pervasive that walking into an office with cubicles or actual offices can seem unusual. Offices with doors are reserved for upper management and other decision makers. The average office worker is encouraged to make do with a 2m² space in which they are expected to stay for 8 hours a day, sitting on their chair, surrounded by at least 7 employees who are all in earshot; all trying to get their work done.

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Our 5 favourite productivity podcasts of 2016

Posted by Penquin on August 8, 2016 at 9:00 AM

The amount of information available at the click of a button is overwhelming. We tend to get bombarded by must-read content, webinars, blogs and online articles. Often, the amount of information leads to a state of ‘analysis paralysis’ where you succumb to the lure of Facebook, Twitter and Instagram, instead of getting things done.

There are various ways to boost your productivity throughout the day. One of the most effective methods is listening to interesting and educational podcasts during your daily commute.

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Customer experience goes digital

Posted by Alison Leishman on August 5, 2016 at 10:00 AM

Customer experience has changed considerably since the digital world has transformed the way we think, experience and make decisions. Gone are the days of relying on personal connections; we now welcome the mobile shopper, the social media geek, and the tech-savvy person with open arms.

According to a report, The Digital Transformation of Customer Services, conducted by Deloitte, “the digital age is disrupting traditional customer service models – new customer touchpoints are appearing the world over at breakneck speed and against a backdrop of rising expectations.”

Nowadays, customers are at the heart of what most successful businesses try to accomplish. They are interested in a product and know exactly what they need to purchase it. This is not where it stops. When the sale is closed, these customers have no problem to name and shame on similar online platforms.

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The strategy behind customer experience

Posted by Lucille Moreton on July 6, 2016 at 12:00 PM

 

In the hunt for helpful articles on great customer experience, it’s hard to find articles that don’t have headings like this: “Deliver Outstanding Customer Experiences by Continuously Optimizing Your Workforce for Substantial ROI.”

While customer experience should focus on the actual customer, it seems that many companies view it as a gimmick and a money-maker - nothing more. While excellent customer experience should make your business more money, it is important that this is backed up with a sound strategy to deliver you the right results for the right reasons. With research showing that 60% of customers are willing to pay more for a better experience, it is a wasted opportunity to not be focusing on your customer experience.

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6 ways Google Adwords is making mobile marketing better

Posted by Lucille Moreton on June 20, 2016 at 11:00 AM

 

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Content distribution and how it powers inbound marketing

Posted by Samantha Steele on June 9, 2016 at 9:00 AM

 


Distribution is the key difference between a bestseller and dud, or a random pic becoming a meme. In inbound marketing, great content might be the key, but distribution is the handle to opening the door to new leads and – the real goal – sales.

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South Africans and Online Shopping: Where Customer Experience Matters

Posted by Alison Leishman on June 6, 2016 at 9:00 AM

 

 

Since the turn of the century, South Africa’s internet penetration has exploded from less than 10% of the population having access to the internet, to 55% in 2015. For brands in South Africa, this presents a fantastic opportunity to attract and engage with their customers online.  

Google’s Consumer Barometer is constantly updating to show us the behaviours online that can help us to adapt our strategies to local consumers, and using this data in conjunction with internet penetration statistics can guide our marketing activities for better online customer experience.

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Online engagement: it’s all about the user experience

Posted by Lucille Moreton on May 26, 2016 at 9:00 AM

 

 

You can’t ignore the Internet, and believe us, neither will your customers. From research to actually purchasing a product in the ‘offline’ world, the web is taking up a huge portion of your customer’s time and gives them an immediate first impression of your brand.

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Buyer’s Journey: The treasure map to sales

Posted by Lucille Moreton on May 16, 2016 at 9:00 AM

 

 

These days, it’s foolish to think that customers will watch a TV ad and immediately trot to the store, bank card in hand. The journey to purchase is a lot more complicated than that, and on average 81% of customers do some online research before spending a cent.  

 

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