How to be more productive

Posted by Annemie Burger on December 8, 2016 at 7:00 AM

After reading thousands of articles on how to be more productive, we’ve discovered there are only a few ways to achieve this elusive goal in today’s day and age. Productivity is not only about achieving more in less time, but also using the available tools, techniques and tips to improve your overall results.

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6 Marketing quick-wins

Posted by Veronica Wainstein on December 5, 2016 at 8:00 AM

A lot of marketing is about the long game, but here are 5 easy actions you can take right now to make a difference to your marketing ROI. 

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The marketing metrics that matter

Posted by Darren Leishman on December 1, 2016 at 11:00 AM

When it comes to reporting on marketing, there are key metrics that really matter, and then there are those that are just there for show.

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Unpleasant design [PODCAST]

Posted by Penquin on November 30, 2016 at 9:00 AM

The term unpleasant design sounds a little strange, and seems like an oxymoron. How can design be unpleasant? And moreover, how can it be unpleasant on purpose? The podcast 99 Percent Invisible spoke about unpleasant design in one of their well-researched episodes, and it made us think about how the principles of unpleasant design are applied to marketing.

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Understand your customers' needs

Posted by Veronica Wainstein on November 25, 2016 at 12:00 PM

The number one thing we hear from clients nowadays is they’re having difficulty understanding what their customers need and want, and knowing this will help you align your sales and marketing efforts much better. While you are not your customer and will never be, it does help to put yourself in their shoes and anticipate what their needs and wants are.

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The 6 building blocks for developing an engagement strategy

Posted by Veronica Wainstein on November 21, 2016 at 11:00 AM

Building an engagement strategy sounds like a Herculean task and, often, it is.

However, if you break your business down into the simplest building blocks, it’s much easier to develop an engagement strategy, from the ground up.

Simplify your approach to consumer engagement using these six basic building blocks:

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Six common errors simple to overcome on social media

Posted by Tokiso Molefe on November 17, 2016 at 8:00 AM

Social media is a large and confusing world, and a lot of brands get a lot of things wrong. Here’s what not to do, and how to do it right.

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Does working from home make you more or less productive ?

Posted by Annemie Burger on November 14, 2016 at 8:00 AM

In a recent article, Kenny Hemphill of MentalFloss.com questioned whether working from home actually makes you more productive or creates more distraction.

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The evolution of virtual reality and what it means for marketing

Posted by Veronica Wainstein on November 10, 2016 at 8:00 AM

With the takeover of digital, online shopping and now virtual reality (VR), shoppers barely have to leave their homes to get the full shopping experience. Putting on a VR headset can instantly transport you to a holiday destination, front row seats to a concert or even outer space.

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Are creative ad awards still relevant?

Posted by Veronica Wainstein on November 7, 2016 at 8:00 AM

Every year the creative industry gears up to attend the Oscars of advertising - a series of awards rewarding creative excellence in advertising. Ad awards season is by far the most important time in the life of any Creative Director, Copywriter and Client Service team and for the longest time, the glitz and glam of attending an awards ceremony like the Loeries, for example, has been the highlight of the year.

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