Outsource vs in-house marketing: the pros and cons list

Posted by Veronica Wainstein on March 27, 2017 at 10:00 AM

You can use this list of pros and cons to determine whether an outsourced marketing solution will help your business hit its targets.

When it comes to marketing, the in-house vs outsourced debate can be tough. There are so many factors to consider, and at the end of the day, you want to make sure that you’ve made the right decision for your business.

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5 Website essentials for any business

Posted by Veronica Wainstein on March 23, 2017 at 9:00 AM

Setting up a simple business website is the biggest favour you can do yourself in today’s predominantly digital age. Here are some website essentials any business website needs to function.

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Valentine's Day adverts that actually worked [VIDEO]

Posted by Penquin on March 20, 2017 at 8:45 AM

Is using themed holidays in your marketing campaigns delightful, or a little too cheesy? Have a look at seven of the most original Valentine’s Day adverts that actually worked!

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4 key insights to get out of that marketing rut

Posted by Penquin on March 16, 2017 at 9:00 AM

So, let me guess.  Your marketing efforts started strong.  You knew your funnels inside out and back to front; and they worked for you too.  Calls to action were answered, and the conversion rates looked good.  But over time you got busy with other things; other aspects of business and life took over.  When we take our eye off the ball, things start to slip.  

Don’t worry; we’ve all been there.  But what can you do?

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How to arrange a kick ass event

Posted by Andries Van Wyngaard on March 13, 2017 at 10:00 AM

There is no doubt that an event planner’s job is probably one of the most exciting and the most stressful of all the vocations out there.  No two events are the same, no two budgets are the same and no two unpredictable circumstances are ever the same, either.

So, how does an event planner manage to stay so cool, calm and collected? And why do they keep bringing on the same stress to themselves day-in-and-day-out? The answer is simple, the best event planners, plan.

 

There are a few secrets to organising a kick ass event and we’re going to spill the beans on them right now.

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Digital essentials I Your social media starter kit

Posted by Tokiso Molefe on March 9, 2017 at 2:00 PM

Brand awareness via social media platforms is of utmost importance, but everyone always wants to see results before they have a solid social media strategy in place. Unfortunately, this is not how the cookie crumbles. Developing a solid social media strategy takes time, skills, effort and need to be adapted according to your consumers’ behaviour and needs.

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Your project management checklist

Posted by Andries Van Wyngaard on March 6, 2017 at 9:00 AM

Use the Penquin project management checklist to ensure your events and activations run smoothly.

Managing an event can be overwhelming when you have no constructive plan to work from, but our checklist helps mitigate the most common planning mistakes, starting six months before the event itself.

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Your inbound marketing guide

Posted by Penquin on March 2, 2017 at 7:15 AM

What is Inbound marketing, and how has the digital revolution given rise to marketing you’ll love?

Inbound marketing was “born” in 2006, when advertising agencies became aware that their target audience was becoming increasingly engaged online. Since it’s inception, the term “Inbound” has gained traction in the marketing community, but what is this new marketing trend?

As part of our Digital Essentials guide, we’re breaking down some essential digital strategies every company should seriously consider to gain a foothold - and sales - online. Here’s your inbound marketing guide and why we think you should consider implementing an Inbound strategy in your business:

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How to get started with video [Checklist]

Posted by Penquin on February 27, 2017 at 10:00 AM

You’ve heard it all before - video is the future and it’s taking content marketing by storm.

Though intimidating to most marketers, videos are well worth the time and production cost and are taking up an increasingly massive portion of all online traffic.  According to a Cisco study, a manufacturer of networking hardware and telecommunication systems, “consumer internet video traffic will dominate other types of traffic by 2019, taking a massive 80% share of the global market. To put that into perspective, it would take a single person 5 million years to watch the amount of video that will cross the network in a single month in 2019. That's a mind-blowing stat for the industry, but as the Internet gets bigger, the demands on infrastructure capable of delivering content to users are going to get even more urgent.”

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PPC 101 (the pay per click beginner’s guide)

Posted by Sandra Palmer on February 23, 2017 at 10:00 AM

If you’re new to PPC advertising and don’t know where to begin, bookmark this blog post. 

Approaching your first pay per click (PPC) campaign may feel like a daunting task, but I’ve put together a crash course on how and why PPC can add value to your marketing efforts.

I’ll be referring to Google AdWords, my primary PPC tool, as an example in this post, since Google takes up over 90% of the search engine market share. There are, however, many other platforms (both search engines and social media) which can be used for PPC advertising, and its basic theory can be applied across all the various platforms.

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