Marketing trends to look out for in 2018

Posted by Veronica Wainstein on January 18, 2018 at 7:55 PM

From chatbots to dark social, what trends do you think will dominate the marketing landscape in 2018? Find out what the Penquin experts predict is instore for us.

We blinked and just like that, 2017 was gone. . .

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UPDATED | Trend insights from our experts for 2017

Posted by Penquin on January 4, 2018 at 6:30 PM
A lot has happened in the past 12 months. We're taking a look at what we originally predicted for 2017, to see if our predictions came true. 
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The mother of all F@&k ups

Posted by Veronica Wainstein on December 14, 2017 at 8:00 PM

Our MD, Veronica Wainstein, talks about the importance of creating a culture that allows failure in your company.

We have all heard the motivational statements that keep getting drummed into us that failure or adversity are good because we learn and grow from our mistakes more than our successes.  These can really become tiresome, because it’s always so much easier said than done.  At the end of the day, no one likes to fail, no one likes the feeling of losing and no one looks forward to the learning.  The reality is that only hindsight gives us the understanding that failing was actually the best thing that happened.

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Suzuki: Brand of the Year 2017 [video]

Posted by Neil Robertson on November 30, 2017 at 8:00 PM

South Africa had a challenging economic year, but despite our downgrade to junk status, Suzuki's market share grew. Here’s how they did it…

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You should probably take me seriously

Posted by Nicole Glover on November 16, 2017 at 8:01 PM

Our social media manager, Nicole Glover, dives into some misunderstandings about social media teams and 6 FAQs you should know the answers to.

Until very recently, many have seen social media platforms as a place for bored students and office workers to procrastinate, a place where parents post way too many pictures of their kids, and a place merely for dank memes and selfies.

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Grow with empathy

Posted by Veronica Wainstein on November 9, 2017 at 8:56 PM

As promised, I’ve gathered my thoughts on the second theme that emerged for me from the #INBOUND17 conference. This theme seemed to carry itself throughout the conference and spoke around businesses, culture and brands, and so it made me start thinking about brands that do this well in the South African market.

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Creative process – wait, isn’t that an oxymoron?

Posted by Veronica Wainstein on November 2, 2017 at 8:00 PM

How do you push your team to be more creative? It might sound counter-productive, but a good process could help!

Pairing the word ‘process’ when you’re working with ‘creative’ seems unlikely, but I was enlightened by the idea that process is essential to creative.

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How junk status will affect your marketing

Posted by Mandy Davis and Veronica Wainstein on October 26, 2017 at 8:00 PM

Marketers across South Africa are all asking how junk status will affect your marketing expenses. Here’s some tips to help you stretch your budget for maximum ROI.

If you’re tearing your hair out, looking for ways to cope with budget cuts, and downsizing your marketing budget, you’ve come to the right place.

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Social media image sizes 2017

Posted by Nicole Glover on October 22, 2017 at 1:00 PM

It’s hard to keep up with ever-changing social media image dimensions. Bookmark this cheat-sheet to quickly and easily resize your images across platforms.

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