The podcasts that will make you a better marketer

Posted by Maricelle Gouws on September 22, 2016 at 12:00 AM

Podcasts (short audio files) are a great way to stay up to date with industry news, trends and the marketing sphere, since they are so easy to consume. According to Entrepreneurs-Journey, a blog focusing on different types of entrepreneurs, “the word “podcasting” is a portmanteau combining the words “broadcasting” and “iPod.” But, despite the name, you do not need an iPod to listen to it as you can use your MP3 player or smart device. Subscribing to a podcast is an easy way to maximise time on your commute and get industry insights from marketing experts.

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Get your creatives to fill out their timesheets

Posted by Alison Leishman on September 9, 2016 at 1:17 PM

It comes as no surprise to business owners that creatives hate filling out their timesheets. It’s finicky and detailed, but it’s essential for client billing, and without it employers struggle to determine the profitability of jobs.

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The project management mistakes you're making

Posted by Penquin on September 5, 2016 at 11:13 AM

It’s important to plan, organise and manage your efforts when it comes to various projects. However, this can go wrong very quickly when not well executed. The project management landscape has changed considerably due to technological advances, and management applications like Trello and Basecamp making their appearance. They’ve changed the way in which businesses communicate, operate and manage their team members and business revenue. A report on the cost of bad project management by Gallup Business Journal notes that businesses care more about whether projects are completed rather than how effectively they’re completed. Despite this, a mere 2.5% of companies successfully complete 100% of their projects.

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Good-bye Millennials, hello Generation Z

Posted by Maricelle Gouws on August 31, 2016 at 8:30 AM

If you’re finally clued up on Millennials, we’ve got news for you. There’s a new kid on the block: Generation Z, and they’re creating quite a stir.

Generation Z, similar to Millennials, have grown up with technology, is highly connected and uses social media to communicate. They are born after 1995- just before the start of the Millennium. According to Small Business Trends, “born after 1995, members of the emerging Gen Z are expected to become the dominant business influencers of tomorrow. Thanks to social media, these teens of today are accustomed to engaging with friends all over the world, which means they are well prepared for a global business environment.”

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7 Ways to say no to your boss

Posted by Lucille Moreton on August 22, 2016 at 2:00 PM

Saying “no” to your boss can be difficult, especially when a “yes” is expected from you. Step out of your comfort zone and tell your boss to shove it (politely, of course). Chantalle Blikman, a writer and co-founder of Want2Discover, states that her boss once asked her to work on a Saturday which she politely accepted. She dreaded the idea of working that day and came up with an excuse that she forgot her dad’s “pretend birthday”. This is only one example proving that it really isn’t worth saying “yes” when you are not able to.

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The open office is up for debate

Posted by Lucille Moreton on August 15, 2016 at 9:00 AM

Open plan offices have become so pervasive that walking into an office with cubicles or actual offices can seem unusual. Offices with doors are reserved for upper management and other decision makers. The average office worker is encouraged to make do with a 2m² space in which they are expected to stay for 8 hours a day, sitting on their chair, surrounded by at least 7 employees who are all in earshot; all trying to get their work done.

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Our 5 favourite productivity podcasts of 2016

Posted by Penquin on August 8, 2016 at 9:00 AM

The amount of information available at the click of a button is overwhelming. We tend to get bombarded by must-read content, webinars, blogs and online articles. Often, the amount of information leads to a state of ‘analysis paralysis’ where you succumb to the lure of Facebook, Twitter and Instagram, instead of getting things done.

There are various ways to boost your productivity throughout the day. One of the most effective methods is listening to interesting and educational podcasts during your daily commute.

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Customer experience goes digital

Posted by Alison Leishman on August 5, 2016 at 10:00 AM

Customer experience has changed considerably since the digital world has transformed the way we think, experience and make decisions. Gone are the days of relying on personal connections; we now welcome the mobile shopper, the social media geek, and the tech-savvy person with open arms.

According to a report, The Digital Transformation of Customer Services, conducted by Deloitte, “the digital age is disrupting traditional customer service models – new customer touchpoints are appearing the world over at breakneck speed and against a backdrop of rising expectations.”

Nowadays, customers are at the heart of what most successful businesses try to accomplish. They are interested in a product and know exactly what they need to purchase it. This is not where it stops. When the sale is closed, these customers have no problem to name and shame on similar online platforms.

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The strategy behind customer experience

Posted by Lucille Moreton on July 6, 2016 at 12:00 PM

 

In the hunt for helpful articles on great customer experience, it’s hard to find articles that don’t have headings like this: “Deliver Outstanding Customer Experiences by Continuously Optimizing Your Workforce for Substantial ROI.”

While customer experience should focus on the actual customer, it seems that many companies view it as a gimmick and a money-maker - nothing more. While excellent customer experience should make your business more money, it is important that this is backed up with a sound strategy to deliver you the right results for the right reasons. With research showing that 60% of customers are willing to pay more for a better experience, it is a wasted opportunity to not be focusing on your customer experience.

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6 ways Google Adwords is making mobile marketing better

Posted by Lucille Moreton on June 20, 2016 at 11:00 AM

 

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