How marketing savvy are you?

Posted by Penquin on October 24, 2016 at 11:00 AM

Do you know your way around marketing ling, or are you still wet behind the ears? Take our quiz to find out!

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What kind of clutterer are you?

Posted by Annemie Burger on October 20, 2016 at 11:30 AM

If your desk looks like a tornado went through the office, your cupboards are overflowing with disorganised notes and you’re constantly struggling to find what you want, you’re probably a clutterer.

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How to achieve that elusive Inbox Zero

Posted by Alison Krumm on October 10, 2016 at 8:00 AM

Making Email Your Productivity Super-Sidekick in 5 Steps

A lack of productivity in the workplace is usually blamed on email overload, and the inability to get anything done because of the sheer volume of digital love-letters we receive from clients, suppliers, marketers, and admin services.

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Having it all: mom and marketer

Posted by Maricelle Gouws on October 6, 2016 at 8:00 AM

For years, women have struggled with juggling family responsibilities and high power jobs. But is having a family, taking care of household chores, spending time with the hubby and pursuing a professional career (“having it all”) a realistically attainable goal? It’s a question every working mother asks herself and a question Sheryl Sandberg, the COO of Facebook and author of Lean In: Women, Work and the Will to Lead, tries to answer.

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The 6 millennials you'll meet

Posted by Lucille Moreton on October 3, 2016 at 6:00 AM

What are Millennials?

Put simply, it’s the group of people who were born between 1980 and 2000 and have somehow been lumped together into the mystical category of the millennial generation.

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Tell a story, sell a product

Posted by Veronica Wainstein on September 29, 2016 at 1:45 PM

Marketing your brand is about more than putting a price to your product; it’s about connecting with your audience and selling them on what your brand can tell them about the world around them. Telling a story is by far one of keys to a great marketing campaign.

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Penquin celebrates 16 sweet years

Posted by Penquin on September 26, 2016 at 7:00 AM

Dynamic Johannesburg advertising agency, Penquin, celebrates 16 years of success.

Sixteen years ago, around the time everyone was stressing about Y2K, a small advertising agency with a big vision sprouted in South Africa. Their mission, in co-founder and starting member Darren Leishman’s words, was to “sell more shit, to more people, more often.”

Mission accomplished: Penquin now acts as the advertising agency behind some of South Africa’s most iconic brands including Microsoft South Africa, Barloworld Logistics, Suzuki South Africa and Ster Kinekor.

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The podcasts that will make you a better marketer

Posted by Maricelle Gouws on September 22, 2016 at 12:00 AM

Podcasts (short audio files) are a great way to stay up to date with industry news, trends and the marketing sphere, since they are so easy to consume. According to Entrepreneurs-Journey, a blog focusing on different types of entrepreneurs, “the word “podcasting” is a portmanteau combining the words “broadcasting” and “iPod.” But, despite the name, you do not need an iPod to listen to it as you can use your MP3 player or smart device. Subscribing to a podcast is an easy way to maximise time on your commute and get industry insights from marketing experts.

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Get your creatives to fill out their timesheets

Posted by Alison Leishman on September 9, 2016 at 1:17 PM

It comes as no surprise to business owners that creatives hate filling out their timesheets. It’s finicky and detailed, but it’s essential for client billing, and without it employers struggle to determine the profitability of jobs.

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The project management mistakes you're making

Posted by Penquin on September 5, 2016 at 11:13 AM

It’s important to plan, organise and manage your efforts when it comes to various projects. However, this can go wrong very quickly when not well executed. The project management landscape has changed considerably due to technological advances, and management applications like Trello and Basecamp making their appearance. They’ve changed the way in which businesses communicate, operate and manage their team members and business revenue. A report on the cost of bad project management by Gallup Business Journal notes that businesses care more about whether projects are completed rather than how effectively they’re completed. Despite this, a mere 2.5% of companies successfully complete 100% of their projects.

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