After reading thousands of articles on how to be more productive, we’ve discovered there are only a few ways to achieve this elusive goal in today’s day and age. Productivity is not only about achieving more in less time, but also using the available tools, techniques and tips to improve your overall results.
A lot of marketing is about the long game, but here are 5 easy actions you can take right now to make a difference to your marketing ROI.
When it comes to reporting on marketing, there are key metrics that really matter, and then there are those that are just there for show.
The term unpleasant design sounds a little strange, and seems like an oxymoron. How can design be unpleasant? And moreover, how can it be unpleasant on purpose? The podcast 99 Percent Invisible spoke about unpleasant design in one of their well-researched episodes, and it made us think about how the principles of unpleasant design are applied to marketing.
The number one thing we hear from clients nowadays is they’re having difficulty understanding what their customers need and want, and knowing this will help you align your sales and marketing efforts much better. While you are not your customer and will never be, it does help to put yourself in their shoes and anticipate what their needs and wants are.
Building an engagement strategy sounds like a Herculean task and, often, it is.
However, if you break your business down into the simplest building blocks, it’s much easier to develop an engagement strategy, from the ground up.
Simplify your approach to consumer engagement using these six basic building blocks:
Social media is a large and confusing world, and a lot of brands get a lot of things wrong. Here’s what not to do, and how to do it right.
In a recent article, Kenny Hemphill of MentalFloss.com questioned whether working from home actually makes you more productive or creates more distraction.
With the takeover of digital, online shopping and now virtual reality (VR), shoppers barely have to leave their homes to get the full shopping experience. Putting on a VR headset can instantly transport you to a holiday destination, front row seats to a concert or even outer space.
Every year the creative industry gears up to attend the Oscars of advertising - a series of awards rewarding creative excellence in advertising. Ad awards season is by far the most important time in the life of any Creative Director, Copywriter and Client Service team and for the longest time, the glitz and glam of attending an awards ceremony like the Loeries, for example, has been the highlight of the year.