South Africans and Online Shopping: Where Customer Experience Matters
June, 6 2016
Since the turn of the century, South Africa’s internet penetration has exploded from less than 10% of the population having access to the...
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Online engagement: it’s all about the user experience
May, 26 2016
You can’t ignore the Internet, and believe us, neither will your customers. From research to actually purchasing a product in the ‘offline’ world,...
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Buyer’s Journey: The treasure map to sales
May, 16 2016
These days, it’s foolish to think that customers will watch a TV ad and immediately trot to the store, bank card in hand. The buyer's journey is...
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3 Brain Hacks to Sell More Products More Often
May, 10 2016
The human brain is one of the most complex, least-understood powerhouses in modern existence according to Laura Spinney of New Scientist. While ...
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Stop Fighting, Kids! The Sibling Rivalry between Sales and Marketing
April, 7 2016
Gina Balarin, Gary Whitaker and Darren Leishman weigh in on what makes marketing and sales work perfectly together. With the wealth of information...
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The Buyer Persona: Research That Tells a Customer’s Story
April, 4 2016
Is buyer persona just yet another buzzword in marketing? Not according to the statistics! In order to make informed decisions around your marketing...
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