The Buyer Persona: Research That Tells a Customer’s Story
April, 4 2016
Is buyer persona just yet another buzzword in marketing? Not according to the statistics! In order to make informed decisions around your marketing...
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Customer impact in the sales and marketing stand-off
March, 24 2016
A discussion on why the relationship has broken down, and how to fix it by focusing on what's important: your customers. Doing a search on sales /...
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Be Kind to Customers: Christmas at Aunt Edna’s
December, 21 2015
Last Christmas, consumers gave you their hearts. And money. The very next day, you gave them away. You know the rest. This year, instead of turning...
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Connecting with Consumers this Holiday: 7 Tips
December, 16 2015
Ah, Christmas: The season of giving and the most wonderful time of the year. For brands, it’s the season of advertising, promotion, specials, and...
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Getting Started: Selling to the Right Crowd
October, 29 2015
Finding your target audience When you start your business or move into new territory with an existing business, your marketing strategy can be one...
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Consumer Value as Promoters: The Facts
August, 20 2015
Consumers are Key Influencers in the Modern Marketing The consumer journey comprises 4 steps – awareness, consideration, decision and promotion. In...
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