The journey of a brief
June, 7 2018
Why does a tight brief play a crucial role in delivering exceptional creative? Follow the journey of a brief from concept to creation, and find out...
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Did you know the effort that goes into a blog post?
April, 12 2018
Do you know how much work it takes to write quality blog content and articles? At Penquin, we write our own content and have been running our blog...
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Networking for an introvert
February, 15 2018
If the thought of mingling with a room full of strangers sends shivers down your spine, you’re not alone. Here’s some advice from Penquin’s MD,...
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3 examples of successful marketing integration
September, 7 2017
Marketing integration is more important than ever, merging the physical and digital worlds to create a consistent, memorable brand image. Here’s...
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Smarter selling: How to close a sale in 5 steps
July, 27 2017
Is it possible to up the success rate of your sales team? This post has some tips on how to close a sale, using integrity and authenticity. ...
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Should sales be involved in digital marketing?
June, 22 2017
Sales and marketing absolutely need to be aligned; here’s how best to integrate the two in the digital space. The title of this post is a bit...
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