Telling Stories: 3 Ways Advertisers Can Bring Art Back to Ads
March, 10 2016
Movies, TV series, books and theatre all have one thing in common: They tell stories. Whether abstract or direct, and whatever genre, people engage...
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IAB Digital Summit 2016: Engage with the Future of Advertising
March, 3 2016
Our media team attended the IAB Digital Summit 2016, and we've compiled the tweets, the pictures, and the graphics into an overview of what's new,...
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Social media and your identity: where one ends and the other begins
February, 4 2016
Who are you in the biggest connected network known to man? Find out how social media has changed not only our personal lives, but the way we do...
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The Honeymoon is over: Paid Ads and the Ad Blocker War
November, 24 2015
We put a lot of emphasis on the importance of targeting in advertising, and rightly so. With the sheer amount of media being fed to audiences on a...
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Inbound Tips to Improve Traditional Media Impact
October, 22 2015
In the current digital environment, the process of advertising and closing sales has become far more consumer-centric, with personalisation becoming...
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Social Media in Business: South Africa’s Progress 2015
October, 15 2015
The South African business landscape has changed considerably over the past few years, with the majority of businesses and services participating...
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