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The best marketing campaigns for the holiday
December, 24 2016 Penquin

With the tons of holiday content available online, we decided not to bombard you with marketing and advertising tips and tricks this year, but...

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Why you should care about native advertising
December, 19 2016 Marnelle van der Merwe

Imagine readers consuming your adverts with the same enthusiasm as articles and other content - that’s the idea behind this new thing called native...

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Six common errors simple to overcome on social media
November, 17 2016 Tokiso Molefe

Social media is a large and confusing world, and a lot of brands get a lot of things wrong. Here’s what not to do, and how to do it right.

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The Dying Art of the Press Release
October, 27 2016 Marnelle van der Merwe

Is your press release not getting the traction you hoped? Here’s how to write one in the digital age. People don’t consume information like they...

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6 ways Google Adwords is making mobile marketing better
June, 20 2016 Penquin

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SEO: Don't Get Lost Online
March, 14 2016 Lucille Moreton

Reading Time: ~10 minutes Simply put, Search Engine Optimisation is the process of making your page more visible to search engines and increasing...

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