Is using themed holidays in your marketing campaigns delightful, or a little too cheesy? Have a look at seven of the most original Valentine’s Day adverts that actually worked!
So, let me guess. Your marketing efforts started strong. You knew your funnels inside out and back to front; and they worked for you too. Calls to action were answered, and the conversion rates looked good. But over time you got busy with other things; other aspects of business and life took over. When we take our eye off the ball, things start to slip.
Don’t worry; we’ve all been there. But what can you do?
What is Inbound marketing, and how has the digital revolution given rise to marketing you’ll love?
Inbound marketing was “born” in 2006, when advertising agencies became aware that their target audience was becoming increasingly engaged online. Since it’s inception, the term “Inbound” has gained traction in the marketing community, but what is this new marketing trend?
As part of our Digital Essentials guide, we’re breaking down some essential digital strategies every company should seriously consider to gain a foothold - and sales - online. Here’s your inbound marketing guide and why we think you should consider implementing an Inbound strategy in your business:
You’ve heard it all before - video is the future and it’s taking content marketing by storm.
Though intimidating to most marketers, videos are well worth the time and production cost and are taking up an increasingly massive portion of all online traffic. According to a Cisco study, a manufacturer of networking hardware and telecommunication systems, “consumer internet video traffic will dominate other types of traffic by 2019, taking a massive 80% share of the global market. To put that into perspective, it would take a single person 5 million years to watch the amount of video that will cross the network in a single month in 2019. That's a mind-blowing stat for the industry, but as the Internet gets bigger, the demands on infrastructure capable of delivering content to users are going to get even more urgent.”
You probably don’t realise it, but you’re already using artificial intelligence (AI) all the time: recommended suggestions on Amazon or Netflix, voice recognition like Siri, and chatbots are all arms of this rapidly growing and soon-to-be revolutionary technology.
Advertising has the ability to shape perceptions, to make a difference and - yes - even to change the world! Advertisers are trying to sell a product or a range of products, but at the end of the day they’re also trying to influence behaviour, or thought-patterns.
With content marketing on the rise, one of the biggest challenges for marketers is coming up with new and interesting content ideas that sets you apart from the rest.
With the tons of holiday content available online, we decided not to bombard you with marketing and advertising tips and tricks this year, but instead focus on the best holiday marketing campaigns from the past and why they were worth remembering.