Veronica Wainstein

Business Unit Director at Penquin
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Recent Posts

5 tips from an outsourced marketing firm on how to manage your outsourced marketing team

Posted by Veronica Wainstein on April 17, 2017 at 8:00 PM

Marketing shouldn’t work in a silo in any company, but in many cases this is exactly what happens. Unfortunately, this problem can be exacerbated if that marketing department is an outsourced agency.

As the MD of a marketing agency, I’ve had my share of client and team interactions. Coming from the perspective of both a team member - before I was promoted - as well as a team manager, and now as MD, I’ve had the opportunity to witness and learn a lot about being part of an outsourced marketing firm working with in-house marketing departments.  I’m happy to share a few of my insights here with you.

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Outsource vs in-house marketing: the pros and cons list

Posted by Veronica Wainstein on March 27, 2017 at 10:00 AM

You can use this list of pros and cons to determine whether an outsourced marketing solution will help your business hit its targets.

When it comes to marketing, the in-house vs outsourced debate can be tough. There are so many factors to consider, and at the end of the day, you want to make sure that you’ve made the right decision for your business.

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5 website must-haves for your business

Posted by Veronica Wainstein on March 23, 2017 at 9:00 AM

Setting up a simple business website is the biggest favour you can do yourself in today’s predominantly digital age. Here are some website essentials any business website needs to function.

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How to get your brand online: an essential checklist

Posted by Veronica Wainstein on February 13, 2017 at 10:00 AM

Starting an online brand presence in a meaningful way is an intimidating task, but an essential one that can open many sales doors for businesses. Entrepreneur magazine breaks down five key reasons why an online presence is an essential for even the smallest business:

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Marketing strategy tips to reach your goals

Posted by Veronica Wainstein on February 9, 2017 at 8:00 AM

Each year we start off with bigger, better plans at making this the best year for our businesses’ marketing. But are we just doing more of the same or are there real resolutions we can make to ensure we don’t repeat the past?

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South African marketing trends for 2017

Posted by Veronica Wainstein on February 2, 2017 at 8:00 AM

Marketing trends are constantly in flux, but some in-depth reporting gives us a look at what to expect going forward.

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Keeping up with inbound marketing in 2017

Posted by Veronica Wainstein on January 26, 2017 at 8:00 AM

Inbound marketing is an exciting new marketing frontier that works to influence potential customers from the research stage of their buying journey and nurtures them to purchase. Every year, HubSpot, the driving force behind inbound marketing, hosts a massive international conference called Inbound16 that aims to enlighten and connect marketers looking to do things differently. Penquin MD, Veronica Wainstein, headed to the Boston-held conference late last year.

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Generation Z: All you need to know about the new spending force

Posted by Veronica Wainstein on January 19, 2017 at 7:00 AM

Move over Millennials, Generation Z is set to take over.

The generation buzzword for the longest time has been the all-too familiar Millennial - you know the ones who are brash, narcissistic and entitled? Or so the cliché goes. But we cannot forget the new spending force, Generation Z, that’s about to take the world by storm. According to a very interesting article posted by The New York Times, Generation Z is set to be the “next retail disrupter”. What does this mean for marketers though?

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Brand awareness versus product specific advertising

Posted by Veronica Wainstein on December 29, 2016 at 8:00 AM

Should you run a campaign to increase brand awareness, or should your marketing focus on the products you actually sell? We dig into the advantages and disadvantages of either.

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Can Communication Tools Increase Productivity?

Posted by Veronica Wainstein on December 22, 2016 at 10:00 AM

In years gone by, communicating and interacting was face-to-face, or by post and landline. Anything else just didn’t exist. Today we are reachable even hundreds of kilometers in the sky, ordering our chicken or beef! With all of these methods of interaction, one has to wonder whether it hampers productivity in the workplace or actually increases it.


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