Marketing shouldn’t work in a silo in any company, but in many cases this is exactly what happens. Unfortunately, this problem can be exacerbated if that marketing department is an outsourced agency.
As the MD of a marketing agency, I’ve had my share of client and team interactions. Coming from the perspective of both a team member - before I was promoted - as well as a team manager, and now as MD, I’ve had the opportunity to witness and learn a lot about being part of an outsourced marketing firm working with in-house marketing departments. I’m happy to share a few of my insights here with you.