The number one thing we hear from clients nowadays is they’re having difficulty understanding what their customers need and want, and knowing this will help you align your sales and marketing efforts much better. While you are not your customer and will never be, it does help to put yourself in their shoes and anticipate what their needs and wants are.
Building an engagement strategy sounds like a Herculean task and, often, it is.
However, if you break your business down into the simplest building blocks, it’s much easier to develop an engagement strategy, from the ground up.
Simplify your approach to consumer engagement using these six basic building blocks:
In the hunt for helpful articles on great customer experience, it’s hard to find articles that don’t have headings like this: “Deliver Outstanding Customer Experiences by Continuously Optimizing Your Workforce for Substantial ROI.”
While customer experience should focus on the actual customer, it seems that many companies view it as a gimmick and a money-maker - nothing more. While excellent customer experience should make your business more money, it is important that this is backed up with a sound strategy to deliver you the right results for the right reasons. With research showing that 60% of customers are willing to pay more for a better experience, it is a wasted opportunity to not be focusing on your customer experience.
Business buy-in to brand promise: the key to making marketing effective.
Regardless of differences of opinion about marketing, when a new strategy is developed. the entire business needs to align, with marketing in that number, to ensure that the entire organisation is on board and able to deliver on marketing's promises.
In marketing, strategy execution varies from business to business, with distribution of messaging changing as though strategy were a screenplay. Your Hollywood script-writers - marketing managers, agencies, management teams, or shareholders - can influence the style of script, and when the pressure is on, often turn your brand into one of our two featured characters: A Zombie, or a Cowboy.
We give a breakdown of the characters you could have on your brand-film, and then discuss how to flip the script and solve the Hollywood-esque problem you may find yourself with.
As I careen into the digital age, trying to keep up with its ever changing landscape, I have had to pause and think: 'What am I doing here? What impact has the social media environment had on my life, and what do I contribute to it?'I delved into it a little and thought about the image that we, as individuals, put out into the Worldwide Web, and what that content says about us.
We’ve discussed how to manage your customers’ concerns this holiday season, with some brave and interesting ideas – and these ideas, with the data from the Deloitte holiday survey, seem to hold true for the coming year.