The Kardashian phenomenon: social media is mass media [LONG FORM]
June, 1 2017
Image source: Galore Take a look at the rise of social media as mass media in society and how the Kardashians leveraged social media to build their...
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The challenges of being a female leader
May, 18 2017
Penquin’s MD, Veronica Wainstein, writes about her rise through the glass ceiling and the challenges other women face doing the same. I’ll be frank...
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5 tips from an outsourced marketing firm on how to manage your outsourced marketing team
April, 17 2017
Marketing shouldn’t work in a silo in any company, but in many cases this is exactly what happens. Unfortunately, this problem can be exacerbated if...
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5 website must-haves for your business
March, 23 2017
Setting up a simple business website is the biggest favour you can do yourself in today’s predominantly digital age. Here are some website essentials...
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How to get your brand online: an essential checklist
February, 13 2017
Starting an online brand presence in a meaningful way is an intimidating task, but an essential one that can open many sales doors for businesses. ...
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Marketing strategy tips to reach your goals
February, 9 2017
Each year we start off with bigger, better plans at making this the best year for our businesses’ marketing. But are we just doing more of the same...
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