How to build a good client or customer relationship

November, 9 2021 Veronica Wainstein

Building a good relationship as an agency with a client or customer is not always easy. However, it is essential as it builds trust and helps you...

Can you work on a brand you don't love?

September, 7 2021 Veronica Wainstein

It’s crucial for marketers to build brands they love, but is this always possible, and what do you do if you need to work on a brand you don’t...

[UPDATE] Understanding media strategy and why it matters

June, 29 2021 Veronica Wainstein

We firmly believe that it’s only with a strong framework and a good strategy that you can make some amazing marketing. Here’s the low down on...

[Case Study] The Ertiga Launch: “All-in” marketing at its best!

April, 15 2021 Veronica Wainstein

Penquin worked with Suzuki South Africa to launch the all-new Ertiga in 2019, and it caused quite a stir in the South African motoring community....

Our top 5 marketing articles of 2020 [plus trends for 2021]

January, 25 2021 Veronica Wainstein

2020 was a roller coaster ride if ever there was one. Marketers had to navigate their way through uncharted territory - trying to remain relevant,...

How the marketing manager role has changed (and how you can still wow people)

May, 21 2020 Veronica Wainstein

The role of the marketing manager has changed considerably in 2020. How can you continue to deliver outstanding results for your business during a...

Penquin Blog