2020 was a roller coaster ride if ever there was one. Marketers had to navigate their way through uncharted territory - trying to remain relevant, relatable and helpful amidst the COVID-19 pandemic. In light of this, we’re looking back at our top five marketing articles from last year and sharing a few key trends to look out for in 2021.
Topics: Trends
The role of the marketing manager has changed considerably in 2020. How can you continue to deliver outstanding results for your business during a recession and beyond?
Quick wins are great to boost morale but they can be a hindrance to your business growth - here’s how to tell when to strive for a quick win and when to play the long game instead.
Will an outsourced or in-sourced marketing solution help your business hit its targets? We examine the competency, capacity, and costs of these two options.
Topics: Strategy
Full-service marketing agencies in South Africa don’t often cater to small-to-medium enterprises. But that shouldn’t deter you from trying to find an agency that helps you with your SME’s marketing.
Topics: Strategy
From craft beer to beauty products, South Africa is home to many small artisanal businesses. Here’s a round up of some of our favourites - and why you should work with an independent, ‘artisanal’ agency too!
Topics: Trends
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