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The daily pen.

Penquin is a full-service, independent advertising agency

We offer unique integrated marketing solutions that connect people and make them feel part of something bigger. Experiences are the soul of our creative thinking. They inspire us to tell stories that stir emotions, instil belief, and help you build long-lasting, authentic relationships with your customers.

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Veronica Wainstein

Veronica Wainstein
Managing Director : I am the Managing Director of a dynamic full service integrated advertising agency called Penquin. I have the pleasure of working with some pretty exceptional people and am as passionate about the creative industry as I was 20 years ago. Big thinking, big ideas and big brave marketing concepts is what keeps me coming back for more
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Recent Posts

[UPDATE] Understanding media strategy and why it matters

Posted by Veronica Wainstein on June 29, 2021 at 10:30 AM

We firmly believe that it’s only with a strong framework and a good strategy that you can make some amazing marketing. Here’s the low down on media strategy and why it matters. 

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Topics: Strategy, Media

Our top 5 marketing articles of 2020 [plus trends for 2021]

Posted by Veronica Wainstein on January 25, 2021 at 4:57 PM

2020 was a roller coaster ride if ever there was one. Marketers had to navigate their way through uncharted territory - trying to remain relevant, relatable and helpful amidst the COVID-19 pandemic. In light of this, we’re looking back at our top five marketing articles from last year and sharing a few key trends to look out for in 2021.

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Topics: Trends

How the marketing manager role has changed (and how you can still wow people)

Posted by Veronica Wainstein on May 21, 2020 at 9:30 AM

The role of the marketing manager has changed considerably in 2020. How can you continue to deliver outstanding results for your business during a recession and beyond?

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Topics: Strategy, Creative, Media, Marketing, Trends

Quick wins: what are they, why you need them, and when you don’t

Posted by Veronica Wainstein on April 16, 2020 at 8:04 AM

Quick wins are great to boost morale but they can be a hindrance to  your business growth - here’s how to tell when to strive for a quick win and when to play the long game instead.

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Topics: Strategy, Marketing

Outsource vs in-house marketing agencies: which is best? [INFOGRAPHIC]

Posted by Veronica Wainstein on March 19, 2020 at 9:52 AM

Will an outsourced or in-sourced marketing solution help your business hit its targets? We examine the competency, capacity, and costs of these two options.

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Topics: Strategy

How to choose the right agency for your small business

Posted by Veronica Wainstein on December 19, 2019 at 2:12 PM

Full-service marketing agencies in South Africa don’t often cater to small-to-medium enterprises. But that shouldn’t deter you from trying to find an agency that helps you with your SME’s marketing.

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Topics: Strategy

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