How to build a good client or customer relationship
November, 9 2021
Building a good relationship as an agency with a client or customer is not always easy. However, it is essential as it builds trust and helps you...
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Can you work on a brand you don't love?
September, 7 2021
It’s crucial for marketers to build brands they love, but is this always possible, and what do you do if you need to work on a brand you don’t...
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Understanding media strategy and why it matters
June, 29 2021
We firmly believe that it’s only with a strong framework and a good strategy that you can make some amazing marketing. Here’s the low down on media...
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[Case Study] The Ertiga Launch: “All-in” marketing at its best!
April, 15 2021
Penquin worked with Suzuki South Africa to launch the all-new Ertiga in 2019, and it caused quite a stir in the South African motoring community. We...
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Our top 5 marketing articles of 2020 [plus trends for 2021]
January, 25 2021
2020 was a roller coaster ride if ever there was one. Marketers had to navigate their way through uncharted territory - trying to remain relevant,...
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