Penquin Blog

It’s crucial for marketers to build brands they love, but is this always possible, and what do you do if you need to work on a brand you don’t...

We firmly believe that it’s only with a strong framework and a good strategy that you can make some amazing marketing. Here’s the low down on...

2020 was a roller coaster ride if ever there was one. Marketers had to navigate their way through uncharted territory - trying to remain relevant,...

The role of the marketing manager has changed considerably in 2020. How can you continue to deliver outstanding results for your business during a...

Quick wins are great to boost morale but they can be a hindrance to  your business growth - here’s how to tell when to strive for a quick win and...

Will an outsourced or in-sourced marketing solution help your business hit its targets? We examine the competency, capacity, and costs of these...