How the marketing manager role has changed (and how you can still wow people)
May, 21 2020
The role of the marketing manager has changed considerably in 2020. How can you continue to deliver outstanding results for your business during a...
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Questions to ask your agency
April, 23 2020
Choosing the best agency to help you with your marketing efforts can be difficult. And we’re proud you’ve taken this crucial step and are ready to...
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Quick wins: what are they, why you need them, and when you don’t
April, 16 2020
Quick wins are great to boost morale but they can be a hindrance to your business growth - here’s how to tell when to strive for a quick win and...
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Outsource vs in-house marketing agencies: which is best? [INFOGRAPHIC]
March, 19 2020
Will an outsourced or in-sourced marketing solution help your business hit its targets? We examine the competency, capacity, and costs of these two...
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7 Key takeaways from Web Summit
February, 20 2020
Three of Penquin’s team members headed to Lisbon to attend the most innovative tech conference in 2019. Here are 7 takeaways you can use in 2020 to...
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Super Bowl 2020: Our best (and worst) ads
February, 14 2020
Another Super Bowl has come and gone, and boy, did we enjoy analysing the (rather short) ads. Some good, some bad - here’s a list of the ads we think...
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