Networking for an introvert
February, 15 2018
If the thought of mingling with a room full of strangers sends shivers down your spine, you’re not alone. Here’s some advice from Penquin’s MD,...
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Creative process – wait, isn’t that an oxymoron?
November, 2 2017
How do you push your team to be more creative? It might sound counter-productive, but a good process could help! Pairing the word ‘process’ when...
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How do you measure creative?
October, 19 2017
It’s one thing when you have data to measure the success of your marketing strategy, but it’s often difficult to put a number to creative content....
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3 examples of successful marketing integration
September, 7 2017
Marketing integration is more important than ever, merging the physical and digital worlds to create a consistent, memorable brand image. Here’s...
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How a hashtag can integrate your marketing campaign
August, 24 2017
Once known as the pound sign, the # is now the most popular method of categorising content on social media. Here’s how you can use hashtags to...
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Remaining agile in interesting times
August, 17 2017
Embracing change can be scary but agility, in the form of small incremental changes, is the key to success. Here’s how you do it...We’re lucky enough...
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