The integrated marketing mix: translating the 4 P's into the 4 C's
April, 4 2019
Every winning integrated marketing strategy has to include the right elements of the marketing mix. To help you do this, you can use the four P’s and...
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A brief is a process not a product! Understand your briefing checklist
March, 21 2019
Briefing is an essential part of the relationship between client and agency. This handy article is written for clients to help guide the briefing...
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Marketing trends: prepare yourself for 2019
March, 7 2019
Penquin MD, Veronica Wainstein, takes a look over her shoulder at what worked and what didn’t in 2018, and gazes into the crystal ball for 2019’s...
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Where are we headed? The future of technology
February, 21 2019
Our MD, Veronica Wainstein, headed to the WebSummit global conference in Lisbon. Here are her key takeaways.
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Looking back on 2018: we soared higher than ever before.
February, 7 2019
We recap some of our highlights from the year - from Comic-Con to our company re-branding.
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Dear media owners: the cost of products vs. the cost of media
January, 24 2019
Before asking for sponsorship fees from brands, media owners should consider the cost of the products being sponsored - this in itself is a form of...
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