Why problem-centric selling is one of the most important things you can do for your business
November, 15 2018
Many companies are way too focused on themselves! I went to an INBOUND 18 session that focuses on businesses going back to solving for their customer.
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There is Absolutely Such A Thing as a Stupid Question
November, 1 2018
Social media community managers deal with the worst! Here are some tips for you - the every day consumer - on how to message brands on their social...
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[CASE STUDY] The Ignis launch: an integrated marketing success
October, 18 2018
Penquin worked with Suzuki to launch the Ignis, a new crossover to join the South African market.
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The very best learnings from INBOUND18 (and what we're going to do with them)
October, 4 2018
Photo from Reload Media One can learn so much from the INBOUND conference that it can be a bit overwhelming! I’ve rounded up my key takeaways from...
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How to win at birthday emails
September, 7 2018
Why should you care about sending your customer a birthday email? Let’s see what the stats say!
Read More![Report card: how to grade your client service team [INFOGRAPHIC]](https://blog.penquin.co.za/hubfs/penquin%204.png)
Report card: how to grade your client service team [CHECKLIST]
August, 23 2018
Imagine if you could grade your client service team at your advertising agency, giving them a report card on their service. What would you score...
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