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Marketing strategy tips to reach your goals
February, 9 2017 Veronica Molelee

Each year we start off with bigger, better plans at making this the best year for our businesses’ marketing. But are we just doing more of the same...

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Where is social media heading this year?
February, 6 2017 Tokiso Molefe

South Africa is one of the fastest growing global markets and is growing quite rapidly in the digital space. According to the Social Media Landscape...

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South African marketing trends for 2017
February, 2 2017 Veronica Molelee

Marketing trends are constantly in flux, but some in-depth reporting gives us a look at what to expect going forward.

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Ego measurements vs real measurements
January, 23 2017 Marnelle van der Merwe

The success of a digital campaign can only truly be determined with real measurements in place. With the amount of data available on digital...

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Four advertising campaigns that changed the world
January, 17 2017 Penquin

Advertising has the ability to shape perceptions, to make a difference and - yes - even to change the world! Advertisers are trying to sell a...

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Is print advertising still worth it?
December, 26 2016 Marnelle van der Merwe

Social media and digital have completely taken over the way in which people consume media (and advertising). Because of this, advertisers have...

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